TravelClick acquires channel management provider, EZYield
11/11/2011 by WiT

TravelClick’s recent acquisition of EZYield enables it to improve hotels’ ability to grow its distribution reach and manage reservations electronically.

EZYield’s integrated solutions suite allows hotels to send and update availability, rates and inventory on more than 650 travel websites via a simple online portal, as well as electronically receive reservations directly into hotels’ data management systems. 

EZYield’s products will continue to be offered as standalone solutions. Over time, the products will also be integrated into TravelClick’s Hotelier central reservation systems, as well as other property management systems (PMS) and central reservations systems (CRM), so hotels can manage rates, inventory and reservations simply and simultaneously across all their distribution channels.

“Third party distributors, such as Online Travel Agencies (OTAs), are a critical source of revenue for hotels, and TravelClick is committed to bringing its customers the best global channel management solution to maximize revenue through these channels,” said Larry Kutscher, TravelClick chief executive officer (pictured left). 

James Filsinger, former chief executive officer of EZYield (pictured right), will lead TravelClick’s combined channel management business and report to Jonathan Cherins, executive vice president and general manager of reservations solutions. The company will remain in Orlando, Fla. where TravelClick also has a significant presence.

“By combining forces with TravelClick, we will have even more resources available to bring leading edge solutions to market, as well as a sales and distribution platform to deliver our products all over the world, enabling hotels to sell the most rooms at the highest possible rates,” said Filsinger.

Jonathan Cherins,TravelClick executive vice president and general manager of reservations solutions (pictured left), said the combination of TravelClick’s unique set of tools and EZYield’s solutions “will further strengthen the company’s offering by providing hotels connections to more sales channels via an intuitive user interface, and seamless connectivity between a property’s data management systems and its online channels.”

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