This means that Egypt, led by its First Assistant Minister, Ministry of Tourism, Mr Hisham Zaazou, will join the ITB Asia opening press conference and will benefit from extensive branding throughout the event, premium positioning in front of the travel industry and enhanced media relations exposure.

“Asia is among the most favoured tourism markets for Egypt. We are always looking for opportunities to attract more tourists to the jewels of Egypt. It is our pleasure to participate in large scale events like ITB Asia and promote Egypt as an emerging international holiday destination,” said Hisham.

“We are working hard to make Egypt an unforgettable and world-class travel experience for our Asian guests,” said Samy Mahmoud, Under Secretary, Head of International Promotions at the Egypt Tourism Authority. “Partner country status at ITB Asia 2010 is a major step in that direction,” he said.

Egypt, which positions itself under the tagline, “Where it all begins,” will use Egypt Night when ITB Asia opens on 20 October to showcase the best of the destination to ITB delegates.
 
“Messe Berlin Singapore is delighted that Egypt has chosen ITB Asia to announce its intent in the Asian travel market,” said Dr Martin Buck, Vice President of Messe Berlin. “It is the beginning of a new relationship between Asia and Egypt. ITB Asia is proud to be at the foundation of that partnership,” he said.
  
This year Egypt will focus on promoting Luxor City, known as “the world’s greatest open air museum” which has remarkable ruins and temple complexes at Karnak and Luxor. Luxury River Nile cruises on the MS Darakum are also being promoted as a serene new way to take in the ancient historic sites along the River Nile.
 
In the first eight months of 2010, international visitor arrivals to Egypt increased at a rate of 18.7% compared to same period last year.

In a separate announcement, ITB Asia said ITB delegates can download a free guide to the show on their mobile phones.

The ITB Asia Mobile Guide offers  the entire show, including a list of exhibitors, a floor plan and information on press conferences and sightseeing in Singapore. The ITB Asia Mobile Guide, provided by GIATA & TOURIAS, will make it easy for ITB Asia visitors to find their way around the Suntec Singapore International Convention and Exhibition Centre. The ITB Asia Mobile Guide also contains the programme of WIT-Web In Travel 2010, the Associations Day programme as well as a list of ITB Asia events, presentations and receptions.

At the end of each show day, the ITB Asia Mobile Guide can be used to find the best way around town offering ideas on where to enjoy Singapore’s nightlife. Restaurants and bars can be accessed along with tourist information, plus details about key attractions in the city.

This system can be easily downloaded onto many commonly available mobile phones at www.itb-asia.com/mobile.
 
The Internet-based version of the guide has additional features such as detailed hall plans, sand can be downloaded hortly before the show commences on 20 October 2010 at www.itb-asia.mobi.

Featured image credit (Pyramids): Ockra/iStock