This is a new record in group buying in Malaysia, which saw Grand Millennium Kuala Lumpur teaming up with Everyday.com.my, one of the leading group buying deals company in the country, to promote a dinner package at The Mill, an all-day family-dining restaurant that serves Asian and Mediterranean cuisines with open kitchens.

The deal, which went on sale on May 11, was to have lasted for five days. Instead over 10,000 vouchers were sold out in just 25 hours.

Reason for the good response was the hefty 61% discount for the dinner coupon, from RM102.80 (US$34) to RM39.90. The coupon is also redeemable for lunch.

According to John Cheng, co-founder of Everyday.com.my, “a new benchmark for the group buying industry” was set with its deal with Grand Millennium, and promised more of such “high quality deals” in his company’s offerings.

Melvin Lim, Grand Millennium Kuala Lumpur’s general manager said with such partnership the hotel has not only created awareness for its products/services, in this case The Mill, “but also actively mobilise people to purchase a deal that are good value for their money.”

A check on Everyday.com.my’s website, with 200,000 subscribers, and its Facebook page, with over 6.600 fans, showed a wide array of offerings on discount – from hotel meals to McDonalds, beauty products, baking workshop and shopping vouchers at Ikea and Uniqlo. Judging from the feedback on the Facebook page the deals are very well received. 

The response to the Millennium-Everyday.com deal clearly shows that if there are good discounts there will be takers. And with the growing demand for such discount vouchers to buy goods and services by consumers worldwide we may see a proliferation of group buying deals companies ala Groupon, LivingSocial, Facebook Deals and Everday.com.my.

And to the oft-asked question, is there room for more of such companies? Guess the answer is, for as long as there is demand for discount vouchers. And that does not seem to be stopping any time soon.