From every aspect of short, mid and long haul, the OTA, which is offering post-NATAS deals on its site following the three-day fair held the last weekend of August, says it has seen a list of destination winners emerge.
Short Haul
• Bangkok bookings increased by up to four times year-over-year (YOY).
• Yangon (left) is making significant progress in moving up the charts of Singaporeans’ choice getaways to nearby destinations.
• Beach destinations, the likes of Phuket, Bali and Koh Samui, saw close to double the bookings too.
Mid Haul
• Hong Kong and Macau remain as Singaporeans top holiday destination, and even more so, with almost double the bookings YOY.
• Seoul saw a steady 50% growth YOY.
• And China, including Shanghai, Beijing, Xiamen, Chengdu, Qingdao, Fuzhou and Guangzhou, almost tripled its bookings.
Long Haul
• With the stronger Asian currency, and the increasingly affordable flights to USA, bookings to Los Angeles, New York, San Francisco and Vancouver almost tripled its bookings YOY too.
The NATAS Fair, which sold out with 1,088 booths, welcomed a total of 67,051 visitors over three days and achieved a record S$100 million in sales.
Robert Khoo, CEO of NATAS, said: “We are quite happy with the overall performance of this fair. Our sales figures have hit an all-time high of S$100 million, an increase of 17.6 per cent from HOLIDAYS 2010. This is despite having a slight drop in visitor numbers of 4.8 per cent as compared to last year. This rounds up 2011 as a very good year for NATAS, with both travel fairs successfully breaking records.”


