The morphing had been noticed for a while but today’s press release headlined, “SORRY, PARDON, LO SIENTO, SCUSI! TRIPADVISOR APOLOGISES 
TO TRAVELLERS AROUND THE WORLD”, makes it official and said “radical common sense” was behind the move.

“Our bad,” said Steve Kaufer, co-founder and CEO of TripAdvisor. “We want to help travellers plan and have the perfect trip, not drive them crazy with endless annoying pop-ups before they’ve booked it. We are excited to offer real-time hotel prices and availability in one convenient display.”

“I recently searched a popular New York hotel, hit the ‘See All’ pricing link and — expecting to wade through countless pop-ups — I went to grab a cup of coffee,” said one TripAdvisor member.

“When I came back to sift through the results, there was only one display…one!  Can you believe it? A unified price comparison search is a dream come true!”

The site displays a layout of pricing and availability from multiple booking partners in one view. Travellers can choose top-rated hotels at a great price: research a hotel for their chosen dates of stay, compare options at a glance to select their favourite, and click through to the booking partners’ sites to complete the transaction.

“This was the most logical step in the evolution of TripAdvisor,” said Kaufer. “Pairing our best-in-class user-generated content with pricing in one display gives a better experience to our travellers and even more qualified leads to our hotel booking partners.”

The new price comparison search display is now live for hotels in every country in the world and is available on all TripAdvisor sites and all mobile platforms.