But one campaign seems to have set more tongues wagging than usual – and that’s the Ibis Thailand 99 baht (US$3) per night offer from July-September.

In fact, when the promotion was first announced, there were some who thought it was a mistake and someone had loaded the wrong rate.

Then there was talk that someone at some Ibis had put too many rooms available on that rate and their head was going to roll.

Such is the drama in the gossip-sphere.

But the promotion is a legitimate one and Accor is hailing it as a “resounding success”.

Said Accor Asia Pacific spokesman Evan Lewis, “The ibis Thailand offer was devised as a marketing campaign with a number of objectives including: create a buzz for the brand – check, raise awareness of the ibis network in Thailand – check, stimulate incremental revenues – check.”

The campaign, which put 10,000 rooms available at 99 baht, continues with rooms available. He said, “There is a daily allotment allocated to each hotel and interestingly it’s Bangkok where travellers are heading too – given the recent weeks issues there, this is great news for the Thai capital.”

On the Flyer Talk forum this morning, we found this message, “Ibis Thailand offers some of its hotels for 99 Bht per night, stay July-September. The offer seems to be valid for every second night in Phuket and Samui, and the 99 Bht nights at Ibis in BKK have been sold out already.”

Lewis said the campaign principally targeted the Thai domestic market.

“However unlike some of our competitors, we chose not to limit to those having residency or work permits etc out of fairness and also as we wanted to include traffic to Bangkok and this is best done so from regional feeder markets such as Hong Kong and Singapore.

“The upside for ibis has been that a vast majority of bookings include a combination of rooms booked at the promotional level as well as rooms at regular prices.”

He added, “The social media feedback is that “they have made a mistake” – we could not have asked for a better conduit of getting the word out. Not the case, quick book your rooms.”

Featured image credit (Question mark and exclamation point icon): Ockra/iStock