After Australia, Singapore (left) leads the way in mobile use for travel planning, reveals flight search site Skyscanner as the world’s second most mobile nation of travel planners.Australia is the only country more likely to plan their travel on a mobile device than at their desktop, while Singapore shows an even split on both desktop and mobile use for planning their flights.
Savvy travellers from technology hubs such as Taiwan, Japan and South Korea are the most comfortable in actually booking their flights on their phones; unlike Europeans who prefer to use the desktop to book flights, using their mobiles for travel inspiration and sharing ideas with friends.
Looking at when people head online to plan and book their flights, 9pm on a Sunday evening has been shown as the busiest time of the week for flight searches to get away from it all, according to Skyscanner.
Skyscanner sees a regular spike in searches on its app at the end of each weekend from travellers trawling their mobile for inspiration for that next trip away. The ‘everywhere’ option is the most popular search at this time, suggesting that users are looking for ideas for their next holiday.
However, the peak time for flight bookings is lunchtime between 12pm and 2pm on a Monday, on a desktop computer, suggesting that workers are busy booking their escape at their desk over their lunchtime sandwich.
With Smartphones being at the top of many Christmas lists this year, the majority of travellers use their mobile devices to research their travel plans, and share ideas with friends, before completing their bookings on a desktop computer desktop.
Skyscanner’s data suggests that there’s also a significant difference amongst mobile users in how and when they book their travel. Android users are most likely to use their phone for inspirational travel ideas, with the ‘Everywhere’ search feature, proving by far the most popular. However, Windows Phone users appear to be the most decisive travellers, knowing where they are heading and using their mobiles to complete their travel plans.
Skyscanner’s Regional Director for Asia Pacific, Ewan Gray comments, “Our data shows that Sunday evening is the most popular time to browse for flights, perhaps as people sit back and relax and browse around for information for the next holiday.
“It’s also interesting to note the differences in the way in which travellers from particular countries and even owners of different mobile devices plan and book their travel. It is also highly probable that more and more Singaporeans will be conducting more travel searches on the mobile as technology advances and the number /variety of smartphone users rise.”
Skyscanner’s flight search app has received over 12 million downloads worldwide and is downloaded every five seconds. The free app is available on iPhone, iPad, Android, Windows Phone, BlackBerry and devices running Windows 8.