In Australia, Wotif remains top OTA while Qantas and TripAdvisor regain the top spot in their respective category;  in China, Qunar loses its lead to Ctrip, MaFengWo  continues to rule, China Southern Airlines takes back its #1 position. (Full details in slides below)

Australia

• The top three online travel agencies in Australia remained unchanged for the month of November – Wotif.com (12.37%), Webjet Australia (11.92%) and Expedia Australia (8.92%).
• Over in the destination and accommodation category, TripAdvisor Australia (8.20%) returned to the top of the table having lost its longstanding lead to Agoda.com in October, while the latter dropped a whopping seven places to the eighth spot with 2.13% share of visits.
• Similarly, Qantas also seized back its title as the top commercial airline with 20.17% share of visits, while Jetstar reverted to its previous spot as second lead (19.78%) after topping the table the previous month.

China

• The online travel space in China experienced a marginal shift in the month of November with Qunar.com (13.13%) losing its lead to top competitor Ctrip.com (27.40%). Interestingly, trip.taobao.com followed close behind with 24.33% share of visits, having jumped two spots to second place.
• MaFengWo continued its reign of supremacy in the destination and accommodation category with 27.83% share of visits, surging way ahead of even the second-placed hotels.ctrip.com (10.01%).
• In the commercial airlines sector, China Southern Airlines garnered 18.19% share of visits to regain its title as the top commercial airline in China, having marginally lost the spot to its counterpart China Eastern Airlines in October.

Experian Hitwise Travel Data – November 2012