In its second presentation, the WITovation Awards recognise companies or individuals that have made a difference in a chosen field, either through a specific marketing campaign or an overall strategy, in the digital travel space in 2012.
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The internatinal panel of judges assembled for this awards will be making their final assessments within the next few weeks.
Pictured left: Siva Ganeshanandan, Adobe Systems APAC, one of the judges
“Since we launched this awards last year, we have seen an impressive growth of innovative ideas and applications in the digital travel space. This year, we expect our winners to deliver even more inspirational story boards from which many more such companies will birth. This is the role we want the awards to play,” said Yeoh Siew Hoon, creator and owner of Web in Travel conference.
There are a total of five categories, although nominations were only accepted for four. The fifth, Unplugged Plus Award to recognise an individual marketer or company who embodies the ethos of WIT (Creative, witty, respected, credibility, cutting edge), is an editorial choice, and will also be announced at the conference.
These are the finalists under the four judged categories:
Uber Social
The company which has made the most awesome use of social media to tell a story, engage with the customer to improve service, increase loyalty and improve revenues.
- AsiaRooms.com
- AA Big Red Awesome Ideas Network (AA BRAIN)
- Wego Indonesia
The company which has most brilliantly used the mobile device to engage with customers,
- AirAsia Mobile
- TripAdvisor City Guides
- Langham Place
- Skyscanner
- travelco.jp-AirSearch
- travelco.jp-HotelPanorama
- MakeMyTrip
True Specialist
The company that has most successfully carved out a niche so special and deep, told its story well online, engaged well with its customers and delivered an outstanding experience.
- SOTA
- Agora Hospitalities
- Roomorama
- AirAsia Google Chrome Application
- Agora Hospitalities
- W Singapore_Sentosa Cove
- Banyan Tree-XTC
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A stellar line-up of judges has been assembled for this awards. They include:
- Siva Ganeshanandan, Director Digital Marketing Suite, Adobe Systems, APAC
- Carl Griffith, Principal, Cloud View
- Margery Lynn, Regional Social Media Director. Dentsu Mobius
- Mario Jobbe, COO & Co-Founder, Circos Brand Karma
- Carmen Benitez, President & Managing Director, Fetch Plus
- Brett Henry, Vice President Marketing & Vice President India, Abacus International
- Ali Yilmaz, Head of Travel, Google South-east Asia
- Kei Shibata, CEO, Venture Republic, Japan
- Rod Cuthbert, Interim Chairman, Rome2Rio
- Jens Uwe Parkitny, Vice President Digital Marketing & Distribution, Accor Asia Pacific
- Robbie Cooke, CEO, Wotif Group
- Richard Powell, Head of Content, Bartle Bogle Hegarty (BBH Group)
- Stephan Ekbergh, CEO, Travelstart, South Africa
- Alan Fairnington,Managing Partner, Duxton Consulting Group
- Timothy O’Neil-Dunne, Managing Partner, T2Impact
The entries had to present themselves under these criteria: Medium/Media, The Message, Creativity, Connection, and The X Factor.
