How the top travel websites performed in May
21/06/2012 by WiT


Expedia Singapore rules as the top online travel agency in Singapore for May, while Jipiao.trip.taobao.comleads the pack in Hong Kong and Wotif.com maintains the top spot in Australia.

Below is a summary of how the regions’s top travel websties performed for May according to data from Experian Hitwise. (Details in the slideshow below)

Australia

    •  Although Wotif.com maintained its spot as the top online travel agency with 12.44% share of visits, it was not listed in the top 10 of Destination and Accommodation category despite being ranked number two in April.
    •  TripAdvisor Australia achieved 6.85% share of visits, again emerging as the top destination and accommodation website with Booking.com coming in a close second (6.01%).
    •   For the first time since the start of the year Qantas lost its place as the top commercial airline website (22.51%), while Jetstar moved up from second rank to secure its place at the top with 22.78% share of visits.

Hong Kong

    •  For the second month running new entrant, Jipiao.trip.taobao.com, kept its title as the top online travel agency in Hong Kong with 9.36% share of visits, close to double the amount recorded by second-ranked ZUJI Hong Kong (5.8%).
    •  Yahoo! Travel Hong Kong remained the leading destination and accommodation website for Hong Kong travellers (9.87%).
    •  Cathay Pacific continued its reign as the leading commercial airline portal with 31.51% share of visits, far ahead of second-placed Dragon Air (7.05%).

Singapore

    •  Expedia Singapore jumped from third spot to clinch the title as the top online travel agency forMay (13.3%), ahead of ZUJI Singapore and Yahoo! Singapore Travel.
    •  Agoda.com kept its lead as the top Destination and Accommodation website with 17.02% share of visits, followed by TripAdvisor (6.76%) and Booking.com (5.15%).
     •  Over in the Commercial Airline category, Tiger Airways (20.62%), Jetstar (17.02%) and Singapore Airlines (13%) remained the top three portals, while new budget player, FlyScoot (3.2%), moved up two spots to number five.
 
Experian Hitwise Travel Data – May 2012

Experian Hitwise Travel Data – May 2012 from Corinne Wan
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