The journey, slated to start on August 5, begins in Kashgar in the Xinjiang Uyghur Autonomous Region, western China, and continues onwards to the frontiers of the Silk Road. Covering nine key destinations over 30 days the expedition members will stay in mountain campsites, Mongolian yurts as well as hotels. The adventure will end in the Chinese northern city of Tianjin, near Beijing.

Tune Hotels group CEO, Mark Lankester (pictured below left), said this contest was a once-in-a-lifetime opportunity to be part of the Silk Road adventure for its Facebook members.

“Anyone above 18 years of age and good health is eligible and the eventual winner will be determined by the support of their fellow countrymen and women. This really will be the experience to eventually tell your grandchildren about!”

He added that, based on the current standing of country support, the winner would likely to be from Malaysia. However, with other countries tailing closely behind, the winner may also come from Indonesia, Thailand, the Philippines, UK, Singapore or any other country.”

To participate in the contest, which runs July 15, you have to be a Tune Hotels Facebook member. Then download the specially designed “Adventure on the Silk Road” app at www.facebook.com/tunehotels. Members can then participate by nominating themselves and answering a simple open-ended question on the Silk Road.

A unique aspect of the contest is that the entrant can also vote to support their respective country. This would effectively translate into a vote for his own nomination as the more support a country receives, the higher its chances of producing the desired winner. Participants can further enhance their chances of winning by posting it on their wall or timeline, and inviting friends to participate.

On July 15 when the contest’s closes, and once the country with the highest support is determined, the participant with the most creative and original answer from that country will be chosen winner.

Tune Hotels currently has over 75,000 members on its main Facebook page while cumulatively it has over 120,000 members under its country pages like Indonesia, the Philippines, Thailand and UK.