Top travel websites for April
15/05/2012 by WiT


Wotif.com emerges as a new player in the OTA category, while top the list in Australia, while jipiao.trip.taobao.com and Zuji occupy the top spot in Hong Kong and Singapore respectively.

How the agencies fared from data compiled by Experian Hitwise. (Detailed data in the slideshow below)

Australia

•  Wotif.com may have dropped to number two in the top Destination and Accommodation websites category but it is seen as a new player in the Online Travel Agency category with 12.21% visit share for the month of April.

•  TripAdvisor Australia garnered 6.22% of visit share and is the number one destination and accommodation website for April.

•  Qantas shows consistency as the leading commercial airlines website receiving the highest share of visits (23.79%).

Hong Kong

•  Hong Kong’s travel agency websites underwent some changes when jipiao.trip.taobao.com moved to number one from number six, receiving almost 10% of visit share in April.

•  Hong Kong Internet users’ go-to destination and accommodation website is still Yahoo! Travel Hong Kong.

•  Similarly, holding fort is Cathay Pacific with 33.35% share of visits in the Commercial Airline category.

Singapore

The Singapore online travel scene remained consistent for the month of April.

•  ZUJI Singapore kept the top spot with the highest visit share for April, followed by Yahoo! Singapore Travel and Expedia Singapore.

•  Agoda.com remains in the lead as top Destination and Accommodation website with 17.20% share of visits.

•  The top five airline websites receiving highest visit shares are Tiger Airways (20.81%), Jetstar (15.89%), Singapore Airlines (13.36%), AirAsia (10%) and Cathay Pacific (3.05%).

 

Experian Hitwise Travel Data – April 2012

Experian Hitwise Travel Data – April 2012 from Corinne Wan
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