Abacus is now officially known as Sabre with the announcement by Sabre Corporation that is has rebranded all its acquired Abacus assets in Asia Pacific effective today (November 2).
In a media release, the company said that with this rebrand over 100 wholly owned and affiliated offices across the region will now operate as Sabre.
Roshan Mendis: The rebrand recognises the global potential of APAC’s evolving travel businesses. (Image credit: Sabre Travel Network)
Travel agency, and supplier customers will engage with their local teams at Sabre Travel Network Asia Pacific and via an expanded corporate domain at www.sabre.com/apac.
“The rebrand recognises the global potential of Asia Pacific’s evolving travel businesses, especially those focused on the opportunities online,” said Roshan Mendis, senior vice president of Sabre Travel Network Asia Pacific.
“We want every travel agent and regional supplier to readily access our global and local software, data, mobile and distribution services, to enjoy the benefit of one unified and market-aligned global Sabre brand.”
From today all www.abacus.com.sg visitors will transfer to www.sabre.com/apac.
The brand change also coincides with Sabre’s acquisition of a third national marketing company based in Malaysia – Abacus Distribution Systems (Malaysia) Sdn Bhd – following Singapore and Hong Kong. The newly acquired NMC is now a wholly owned, integral part of one Sabre.
