Created in HTML5,  PATAmPOWER contains a wide selection of data that includes aviation passenger flows, flight capacity and frequency, hotel occupancy, social data and consumer trends, .

Also available are visitor expenditure in a given destination, average daily expenditure and expenditure by item (such as meals and shopping) and forecasts of future tourist expenditure in key markets and segments.

Users can share the data with their employees and colleagues through social media and email. They can also export mPOWER graphics into reports and presentations, as well as download or print them to create their own analysis and reports.

Technology data in the service provides users with destination insights such as the percentage of internet and mobile device users, time spent on travel websites and the top travel web sites visited.

PATA said a key benefit of mPower is that it is dynamic and can provide customised information to suit user needs. It is available 24/7, as long as the user has an internet connection.

Its CEO, Martin Craigs (pictured right), said speed was a competitive advantage for mPower. “No one else in the travel industry in Asia Pacific offers such a mobile yet fully integrated platform of updated travel information. mPOWER exemplifies our commitment to PATA Next Gen services.”

On the platform’s name Stu Lloyd, PATA senior director of marketing & membership services, explained, “We’ve called it ‘mPower’ as the service empowers travel industry professionals 24 hours a day, wherever they are. Imagine sitting in the back of a taxi on the way to a meeting and being able to compare latest market performances or find new emerging markets.”

PATA developed mPOWER with Flare Sdn Bhd in Malaysia. For the content the association has aggregated and integrated travel industry data and trends from partners such as STR Global (hotels), IATA (aviation), national tourism organizations (traveller numbers),ComScore and Sinotech (technology and social data).

Full content in mPOWER is available to all PATA members until April 20. A limited set of information is available to everyone publicly.

PATAmPower will officially launch on April 20 at the 2012 PATA Annual Conference in Kuala Lumpur (April 21 – 22).