The change for 11 Prince properties also includes a migration to Pegasus Solutions’ next-generation central reservations system (CRS) RezView® NG.

Prince switched to full service support to leverage on Utell’s global preferred relationships with major travel management companies (TMCs), including American Express, BCD Travel and Carlson Wagonlit Travel.

Utell seamlessly matches hotel supply with existing demand, allowing hotels like Prince to obtain more RFPs than are available through private label representation on the global distribution systems (GDSs).

RezView NG allows the Prince properties to centrally manage content and rates for all channels, operating and adapting business to strategy, not based upon the constraints of the system.

This flexibility includes support for a wide variety of revenue management strategies, the ability to sell and manage non-room inventory, high-level customization, real-time reporting, close integration with property management systems and revenue management systems, as well as automated distribution content management.

Yoshinori Nishihara, regional director, revenue generation management for Pegasus Solutions said hotels like the Prince group can utilise Utell’s experience and position to give them access to the contacts, structure and tools to drive corporate RFP sales.