Snapping photos on their smart phones, bringing not just family but also friends along on a vacation, and spending time planning for a holiday are some of the ways Asian travellers make their vacation time more memorable.
These findings were discovered through a survey of over 500 travellers by HomeAway as part of its global “Science of Memories’ study.
Prashant Kirtane, vice president, HomeAway Asia
“HomeAway is committed to learning as much as possible about our travellers and to better identify how we can help make their vacation memories even more memorable,” said Prashant Kirtane, vice president, HomeAway Asia.
“With this research, we wanted to answer the question, ‘What can we do to help our travellers make their vacations even more memorable?” added John Kim, president of HomeAway.
Here are some key findings:
- Eight out of ten people who used smartphones to take selfies or look up restaurants and other activities during their holidays found them to be more memorable.
- Travelling with a mix of family and friends ranked highest in terms of memorability (83%) compared to those who travelled with just family, just friends, in a couple or alone.
- The cost of a vacation did not have any effects on its memorability, regardless of whether travellers spent $100 or $5,000.
- During their holidays, people who created a physical photo album, scrapbook or photo book (46%) found their holiday very memorable, followed by people who kept a journal (45%).
- During their holidays, people who blogged about the trip (88%) found their holiday memorable or very memorable, followed by people who sent postcards or letters (86%).
- The longer time spent planning for the holiday through researching booking and itinerary planning, the more memorable the holiday is (0-5 hours 21%; 6-10 hours 23%; 11-20 hours 39%; 21-30 hours 38%; more than 30 hours 53%).
- People who planned their own trips said they remember everything in their holiday (30%), while more people with no role in planning only remember a few specific highlights (17%).
