“The platform is a major step forward in providing unique functionality to users that has not been made available in any other channel management systems to date,” said Mike Ford, SiteMinder managing director, of the new product which was launched last week at World Travel Martet in London..

The new system offers a fully transparent dashboard onto everything happening in the underlying switch, from hoteliers being able to instantly see channel connectivity status, right up to the ability to seamlessly connect rooms from their PMS/CRS to the channel rooms in real time.

“What we have done is given full control to the hotelier, to the extent that they do not need to rely on a support desk to connect rooms to channels or to inform them of issues in channel connectivity. This translates into the hotelier being able to launch new offers on booking sites connected back to the channel manager and PMS with a few clicks of the mouse,” Ford added.

More than 5,000 properties in more than 70 countries now use SiteMinder’s cloud-based, zero-transaction-fee technology to increase online revenue, improve business efficiencies and significantly drive down the cost of acquisition.