Northstar Travel Group (Northstar) has launched Northstar Studio 90, a digital strategy and content marketing team focused on delivering business performance for their clients’ marketing investments.
The new team will tap directly into Northstar’s proprietary audience data and content expertise to fuel successful integrated marketing strategies on behalf of their clients.
Northstar recently recruited Jeremy Rueb as the head of the marketing services initiative, vice president for Northstar Studio 90. He previously spent 11 years at IDG Communications where he built the company’s first global strategy and delivery team, and more recently worked as a B2B marketing consultant for tech and media companies.
“As the marketing world continues to shift away from traditional models Northstar Studio 90 is well positioned to provide our clients with the insights, ideas and solutions coupled with unparalleled influence in the travel industry to drive better business outcomes. I am delighted we were able to attract a leader such as Jeremy to our talented team to help us realise this vision” said Matt Yorke, Northstar’s chief digital officer, who is the driving force behind the company’s ongoing strategic digital transformation.
Northstar Studio 90 also announced four new digital products designed to meet specific client marketing needs. They include
- Video billboard – an engaging new ad format that allows for enhanced storytelling and increased viewability
- Social access – exposure on key social media platforms using Northstar’s rich first party data
- Social.amp – highly relevant, timely client social content amplified on the Northstar brand safe and premium environments
- Social fuse – leverage high value editorial and custom content with 1st party audience data to drive brand engagement across social platforms
The company said these new products, along with a comprehensive product roadmap and investments in technology, represent Northstar Studio 90’s commitment to leading the way with innovative and comprehensive marketing solutions. It will continue to offer other signature products including education and rewards platforms, thought leadership, research and digital media.
“We have an aggressive timeline to accelerate our continued digital transformation, and with investments in our technology stack, data and in people, we are excited to offer our clients the best in class solutions to help fuel their business goals,” said Thomas Kemp, chairman & CEO of Northstar Travel Group.
