What do Chinese female travellers want? Fun facts from Ctrip to mark International Women’s Day
Today being International Women’s Day, we thought it timely to share some data given to us by Ctrip on independent Chinese female travellers.
Here’s a quick summary.
Six out of 10 Chinese independent outbound travellers are females
- Among solo travellers, the ratio is 57% female vs 43% male (Ctrip 2018 package tour data)
- Safety is one of the top concerns for female travellers. More than half of the SOS requests Ctrip received last year were from them.
- Top three SOS requests — loss of items (32%), reapply identity documents (21%), sickness (19%)
According to Ctrip hotel data:
- Hotel-booking decision makers – 70%+ female
- Females usually stay at a hotel with their couples/female fellow friends/family for leisure trips.
- If they travel in couples, up 60% of them will stay at theme hotels/stylish homestays to create “romantic and unique” atmosphere.
- If they travel with female friends, up to 62% of them will stay at hotels close to shopping centres for shopping and food.
- If they travel with kids, 75% of them will stay at high-star hotels close to amusement park/sightseeing spots. They will also take into account factors such as hotel security/if hotels provide baby cot, etc.
Dining habits of female travellers
- Average spend per female traveller for one meal: 235.3RMB (male-205.8RMB, willing to spend more money on delicious food)
- Prefer to have meal with small groups (two to four fellows) and book more than 4 days in advance (male-2.9 days in advance)
- Most popular cuisines for them: buffet (12.8%), Cantonese (12.3%), Jiangsu & Zhejiang Style (11.7%), Western style(9%)
- Top “eating” outbound destinations: Hong Kong, Bangkok, Tokyo, Osaka
- Top “eating” domestic destinations: Shanghai (30%), Beijing, Guangzhou, Hangzhou, Chengdu
(Image credit: fazon1/Getty Images)
Commenting on gender equality in the workplace Jane Sun, CEO of Ctrip, said: “Being a female CEO who manages a company with a high proportion of female employees has endowed me with deeper understanding of this matter.
“Currently, women account for more than 50% of Ctrip employees. In middle and senior management, around 50% and 34% respectively are women. If the overall social environment does not change, women may be forced to interrupt or give up career opportunities even if they are highly enterprising.”
• Featured image credit: Tomwang112/Getty Images
