D-EDGE – part of the Accor Group – and dailypointTM are pleased to announce a global strategic partnership combining the CRS of D-EDGE, one of the leading providers of digital solutions for hotels, with the CRM and guest data management platform of dailypointTM.
With technology playing an increasingly critical role in the hospitality business, hoteliers are accordingly seeking all-in-one tech solutions that cover the entire range of their technological needs. The D-EDGE-dailypointTM partnership is a great step in that direction, providing the market with one solution combining CRS and CRM. This move is highly impactful and beneficial for hoteliers as CRM has become the reference system for guest management over the past few years, as a recent h2c study (1) shows:
Pierre-Charles Grob, CEO of D-EDGE (previously Availpro Fastbooking) comments: “This promising partnership between D-EDGE, a leading CRS provider, and dailypointTM a leading Guest Data Management solution, is a major step forward in our strategy to simplify the complexity of technology for hoteliers so they can focus on their guests. It will materialise in a Guest Data Management solution fully integrated with our CRS that will enable our worldwide customer base to manage the entire guest journey and significantly improve their business thanks to a personalised and efficient guest data management. “
Michael Toedt CEO of dailypointTM (TS&C) adds: “CRM is becoming central for hoteliers, but hoteliers need to be diligent when selecting one. Today, even with a CRM solution, 56% of hotel companies still need to clean data manually (1). Not with dailypointTM! We have developed a unique expertise on how to build a central guest profile, fully automated, which uses the most sophisticated cleansing algorithms in the industry. On top of that, specific AI (Artificial Intelligence) processes create unique guest insights that are available at all touchpoints. I am happy that thanks to this partnership, a larger audience will have access to it.”
As an indication of the commitment to the partnership, D-EDGE has taken a minority ownership stake in dailypointTM.
(1) Source : h2c- The State of CRM and Guest Data Management
This article was sponsored by D-Edge
