Sabre Corporation and Accor are partnering to create the first unified central reservation (CR) and property management (PM) platform for the global hospitality industry.
Sabre intends to develop a new full-service property management capability to layer on its existing central reservation and property management systems. These capabilities will combine within a new unified cloud-native platform for all property classes and geographic regions.
Accor will be Sabre’s newest enterprise hospitality customer, adopting Sabre’s SynXis Central Reservation System and, ultimately, the new global technology platform for all its hospitality brands and geographies.
“We are thrilled to be collaborating with Accor and look forward to redefining the guest experience together. We know our customers have historically had limited options in this area, and we are taking the lead to deliver the solutions that hoteliers have repeatedly told us they both want and need,” said Sean Menke, president and CEO of Sabre Corporation.
“Once developed, this offering will power a new generation of retailing, distribution and fulfilment solutions that will enable hotels to drive revenue growth beyond traditional sources and offer unique personalised services to their guests around the world.”
“Sabre shares our vision of a future where hoteliers are able to offer guests an unforgettable, personalised experience that goes beyond simply being a place or service,” said Sébastien Bazin, chairman and CEO for Accor.
“For Accor, the new technology will bring an opportunity to further and significantly enhance the group’s core business activities including hotel distribution, guest recognition and owner relationships,” said Gilles de Richemond, chief information officer, Accor.
“We expect that the unified CR/PM platform will allow Sabre to better meet the needs of enterprise hoteliers and will significantly increase the company’s ability to grow its footprint in the global enterprise hotel segment,” shared Justin Ricketts, president, Sabre Hospitality Solutions.
