Agoda is banking on domestic tourism to kickstart a travel recovery among its and launched its biggest integrated campaign, “GoLocal”, signing up thousands of hotel partners in the pre-launch phase.
Accommodation providers opting in to Agoda’s GoLocal initiative are promised “a multi-channel approach to reach and convert travellers looking for great domestic travel deals”. Agoda has developed a fully integrated sales and marketing campaign to support its GoLocal programme, investing in coordinated social media campaigns, digital brand activations and video content, and targeted public relations activities, as well as bespoke customer marketing and a dedicated landing page.
“We soft-launched this initiative over the past month to gauge the appetite for support of domestic travel promotions, and the enthusiasm has been beyond our expectations. We have now officially launched GoLocal and already have thousands of hotel and Agoda Homes partners around the world working with us to share great deals with people who want to start traveling again,” said Errol Cooke, Vice President Partner Services, Agoda in a media release.
“Our pre-launch GoLocal early adopters are significantly outperforming other providers within the domestic travel sector across the region, and so we are confident this GoLocal initiative will continue to generate even more bookings,” he added.
For offering special domestic deals under the “GoLocal” initiative, participating partners will be featured across various Agoda product and marketing touchpoints. These include the exclusive agoda.com/golocal landing site for domestic travel, GoLocal badges to highlight participating properties on Agoda, plus brand and performance marketing activities.
Strategic partnerships with key verticals will highlight and promote partner hotels and properties, further extending the reach of the campaign.
