The service, developed for independent hotels and independent hotel groups, debuts with Google (Google Maps, Google Hotel Finder), TripAdvisor and Trivago. It will extend toKayak and Wego in Q1 2012.

“Direct Link gives independent hotels and groups critical visibility on travel and price comparison sites when Internet users are searching for accommodations.The hotel benefits from increased traffic on its official website, greater potential for bookings and profit, and the very real advantage of ‘owning the relationship’ with the customer,” said Jean Louis Boss, FastBooking vice president, marketing.

The Direct Link programme extends the hotel’s brand visibility to a global customer base with high purchasing power. 

Partner websites link to a dedicated landing page on the official hotel website using XML connectivity. This landing page displays the results of the request made by the web user on the partner site.

“We estimate that FastBooking Direct Link highlights the official hotel website and the hotel’s availability to a combined total of more than 100 million unique, qualified visitors each month on the partner sites,”  Boss added.

Direct Link is available through FastBooking Hotel Traffic Builder, a programme featuring customised SEM promotion campaigns to increase hotel visibility and direct online bookings.