The new platform connects Saudi Arabia travellers to global platforms, starting with Klook
Almosafer, part of the Seera Group, has joined forces with Klook, a key travel and experiences platform in Asia, to launch Almosafer Activities. This joint venture introduces the Kingdom of Saudi Arabia’s first comprehensive platform for tours, activities, and more, catering to the burgeoning demand for seamless and diverse travel experiences.
The partnership between Almosafer and Klook, which started with an agreement signed in early 2022, aims to bridge the gap in the market by establishing a B2B marketplace for activities within the Kingdom. Until now, travelers in Saudi Arabia have encountered fragmented options for bookable “things to do.” Almosafer Activities aims to be a digital one-stop platform, so tourists and locals alike will gain access to a catalogue of travel products and experiences.
Scheduled to go live for distributors in March 2023, Almosafer Activities capitalizes on Klook’s position as a global distributor of experiences and services, enabling both domestic and international tourists to book activities. By offering booking experiences, the platform serves as a gateway connecting Saudi Arabia’s travelers with global platforms, beginning with Klook. This initiative aligns with the goals of Saudi Vision 2030, promoting inbound and domestic tourism and contributing to the growth of small and medium-sized merchants by providing them with better exposure and access to a broader range of distribution channels.
Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority, expressed his excitement about the potential of Almosafer Activities, stating, “Saudi is setting the pace for global tourism development. We are currently undergoing a remarkable transformation and experiencing unprecedented growth, positioning ourselves as the world’s largest investor in tourism – this presents an exciting opportunity for both our existing and new partners.”
He continued, “The launch of Almosafer Activities represents another significant stride towards establishing world-class standards for travelers and empowering the tourism ecosystem in alignment with the goals of Vision 2030.”
Muzzammil Ahussain, CEO of Almosafer, emphasized the value of the partnership with Klook and the benefits it brings to both merchants and distributors. Ahussain stated, “Our new platform serves as a reliable marketplace for activities, tours, events, attractions, and experiences, while providing a wealth of opportunities for merchants and distributors. Almosafer Activities will empower the travel and tourism ecosystem as a whole while further supporting the Kingdom’s strategy to continuously enhance the domestic tourism offering and increase its inbound tourism footprint.”
C.S. Soong, VP of Corporate Development at Klook, highlighted the significance of Almosafer Activities in propelling Saudi Arabia toward Vision 2030. Soong remarked, “Additionally, we are confident that this strategic collaboration will inspire and attract a larger influx of international visitors to the Kingdom, amplified by our extensive global network.”
To ensure streamlined operations, Almosafer Activities offers merchants a dedicated app that enables management of their products and facilitates accessibility for distributors. By partnering with Almosafer Activities, merchants gain exposure to local, regional, and international audiences, while distributors can access activities and experiences in Saudi Arabia. The joint venture is synchronised with Almosafer’s digital-first approach, providing new digital solutions to unlock selling opportunities, convenient payment cycles, and seamless online payments for merchants and distributors.
Merchants will also gain exposure to Almosafer’s customer base as well as through Discover Saudi, a popular destination management company in Saudi Arabia.
