Klook has rolled out an upgraded version of its Kreator Shops feature to all 30,000-plus creators on its platform across 88 markets. The announcement was made at KREATORVERSE 2026, the company’s annual creator summit, held this year in Phu Quoc, Vietnam.
Kreator Shops allows content creators who partner with Klook to consolidate their travel recommendations — including attractions, tours, hotels, food and beverage venues, and transport options — into a single, persistent storefront page, rather than requiring a separate affiliate link for each piece of content.
“Influence isn’t disappearing, but what it means to be influential is changing. Our Kreators aren’t just sharing travel content, they’re actively inspiring movement. Follower counts and reach are only one aspect of influence, with trust being the key currency that actually drives action,” said Marcus Yong, Vice President of Global Marketing at Klook.
“We’ve seen this evolution first-hand through the Klook Kreator Program. Our role is to give Kreators the tools, access and opportunities to build on that trust, while giving them more ownership over how they curate, share and earn.”
Feature details
According to Klook, the updated Kreator Shops includes the following functions:
- A single link consolidating a creator’s full range of recommended experiences, rather than one link per post
- The ability to embed social media content directly into the storefront page, linking social platforms to bookable listings
- Availability to all creators on the platform, regardless of follower count or experience level
- Customizable layouts intended to accommodate different content styles
Klook cited its Travel Pulse 2026 study in support of the feature, stating that four in five travelers surveyed had booked a travel experience based on a creator’s recommendation, and that more than a third cited a micro or niche creator, rather than a celebrity, as the reason for booking. Klook did not disclose the study’s methodology or sample size in the release.
Background
Klook launched its Kreator Program, which included personalized affiliate links, in 2023. The company said the program has since grown to more than 30,000 creators across 88 markets. Klook reported that creator-led bookings rose 246% in 2025, and that average bookings per active creator increased 36% following the launch of Kreator Shops. These figures were provided by Klook and have not been independently verified.
The company’s Kreator’s Picks program, which gives creators early access to experiences to feature in their content, now covers more than 1,500 experiences across eight destinations, with mainland China and Vietnam added in 2026. Klook’s KREATORVERSE summit, which began as a single global event in 2024, will expand to five regional editions in 2026.
“And commerce is only half of it. We’re constantly dialing up on community-building to keep making this a program Kreators actually want to stay in,” Yong added.
