Believe it or not, the ubiquitous beverage, coffee, surpasses sex as the ideal wake-up call for most people as Le Méridien Hotels & Resorts reveals in its newly-commissioned survey on global coffee and travel habits.

The study finds more than half (53%) of the global respondents prefers this option to give them the morning kick, while 51% feel they could go longer without sex than without coffee..

Another interesting revelation – an overwhelming 78% of those surveyed would rather give up alcohol, social media or sex with their spouse for a year rather than forfeit coffee.

Some key findings:

• 58% prefer to drink coffee to relax, while 55% drink it primarily for the taste.
• 28% feel less creative, 22% cannot get out of bed, and 16% say that they are not able to talk to other people without coffee.
• 81% need a coffee caffeinated kick during long meetings, while only 56% would request water.
• 64% access social media while having coffee and travelling, all at the same time.
• 72% will either check their social media accounts or read a newspaper/magazine while having a cuppa.
• 53%)said that if they were going to post a beverage on their social media accounts while traveling, it would be coffee.

For global travellers, who are also coffee drinkers, their craving follows them with 73% saying they would give up television and internet in a hotel for the perfect cup of coffee and 63% would sacrifice alcohol. 58% missed the coffee experience they had while travelling

“Coffee continues to be an increasingly important part of the travel experience, and to develop high impact programming for our Le Méridien guests, it was important that we had an understanding of global coffee trends,” said Brian Povinelli, Global Brand Leader, Le Méridien and Westin.

The Méridien brand study is based on a survey conducted by STUDYLOGIC LLC between July 10-25 on 7,455 coffee drinkers (45% male, 55% female) from the United States, Dubai, China, France, Germany and India,