Raja Kamar makes first acquisition in bid to become ‘king of rooms’
14/11/2011 by WiT


Signalling its serious intent to be the number one B2C hotel portal in Indonesia, PT Raja Kamar International, Indonesia’s recently formed hotel distribution company, has acquired 100% of MG Holiday, Indonesia’s leading hotel wholesaler, with immediate effect. 

Scott Blume (left), Group CEO of Raja Kamar International said, “This transaction will bring considerable benefits to the Raja Kamar International group, including direct access to MG Holiday’s extensive hotel inventory across Indonesia.

“This direct access to over 1,800 hotels will allow the combined Raja Kamar group to work closely with hotels across the existing wholesale channel and bring hotel partners access to new customers via Indonesia’s home grown specialist hotel website, Rajakamar.com. MG Holiday has 6 offices across Indonesia and over 260 staff members, who provide specialist knowledge of Indonesia’s unique hotel offerings to their customers.”

The appointment of Blume to head Raja Kamar International, Indonesia’s largest domestic hotel distribution group, was announced at the recent WIT Conference. Rajar Kamar is a partnership between three competing tour operators in Indonesia – Panorama Group, Dwidaya Tour and Travel, and Smailing Tours.

RajaKamar.com, which literally translates to “king of rooms” in Bahasa Indonesia, aims to be the number one B2C online hotel booking channel with the largest inventory of Indonesia hotels, selling primarily to Indonesian consumers. 

MG Holiday produces well over 700,000 room nights a year in Indonesia and has experienced in excess of 20% percent year on year revenue growth for the last three years as Indonesians increase their domestic travel and more and more hotels are being built across the archipelago.

The founders and shareholders of MG Holiday, Eddy Yeo and Raymond, will become shareholders of Raja Kamar International Group and continue to hold key executive positions with the combined group, working with Blume.

Yeo commented, “Raymond and I are delighted to be joining forces with three of Indonesia’s premier travel groups, under a single corporate structure and vision, and we are very confident that we will be a major driving force in hotel distribution in Indonesia and nearby Asian markets in the future. It is a very exciting time for the Raja Kamar Group, our hotel partners and our employees”.

Raja Kamar International offers over 1800 hotels, in over 135 cities and towns across Indonesia and 40,000 international hotels, bookable 24 hours a day over the internet, or from 24 hour telephone reservation centres.

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