The industry first offered to Travelport subscribers follows the global, full content agreement the two organisations signed which included a commitment to integrate BA’s pre-paid seating solution into the Travelport GDS.  

According to Jason Clarke, Travelport’s Managing Director for Europe and Brazil, the initiative with British Airways is just one of a number of merchandising announcements the GDS provider hopes to make over the coming months with other key flag carriers.

 

John Mornement, Head of Selling and Distribution for British Airways, said: “Since signing our global agreement with Travelport, we have been working together to make our pre-paid seat selection service available on the Travelport GDS.  We’re delighted to be going live with the Travelport functionality this month.”

 

Clarke added, “This development not only makes the booking process easier for agents but also enables them to offer even better customer service by offering to book a pre-paid seat.” 

 

Travelport and British Airways intend to implement the new functionality to other key regions later in the year following the initial home market (UK) launch this month.