In the Asian market, Trust reported an 8% increase in hotel bookings and a 15% increase in the average room rate.

“Trust has had excellent results in the first nine months of the year, and we’re anticipating the remaining year to continue to be strong based on our new business pipeline and growth of existing customers,” said Richard Wiegmann, Trust International managing director (pictured left).

yourVoyager is now available in Chinese, offering its fully customisable, user-friendly CRS to the growing Chinese hotel industry.

Trust’s new hotel Internet booking engine, Trust|GuestBooker, allows mobile reservations and has other new features including Google Map integration, full packaging options, built-in media support, an intelligent availability calendar, and integrated room upgrades. 

Trust believes new partnerships and new products will drive the company’s continued success in Asia. An example is its regional and local partnerships with TravelSky, the largest provider of information technology services for Chinese airlines and travel industry, which have created direct access between Trust’s hotel clients and the massive Chinese travel market. 

Qiang Xue, vice president of TravelSky, said the its agreement with Trust has enhanced the reach of its high-end network and enriched its hotel reservation offerings, improving the hotel reservation process for Chinese travellers.

Trust has also recently formed relationships with Derbysoft, a Shanghai-headquartered technology company serving hotels and the hospitality distribution industry, including Rakuten Global Market, which has a strong presence in the Asian travel market.  I

A new alliance between Trust International and Google last November allows hotels to be listed on Google’s main search or map pages worldwide, with real-time sharing of rates and availability directly from the hoteliers’ websites as the customer research travel options within Google Maps and Hotelfinder.

“By combining state-of-the-art technology with best in class service, we can help our hoteliers reach new customers wherever they may be looking for travel information,” said Wiegmann. 

Trust’s future plans include connecting with more regional hotel groups and offering its reservation and distribution solutions, enabling them to sell rooms via global distribution services (GDSs), call centres, the Internet, as well as their own hotel website.

The company expects to soon announce more direct connect services to PMS and IDS channels through its partnerships with Wotif, DerbySoft and Travelsky.

“We continue to invest in products and services for customers worldwide and specifically for rapidly growing markets, such as Asia,” said Christine Tan, Trust VP – sales for Asia (pictured right).