A new report by Norm Rose of Travel Tech Consulting Inc titled Navigating the Airport of Tomorrow looks at what the modern airport of the future is going to look like and what technologies will help solve passenger frustrations over the next ten years.

 

Designed to stimulate new thinking and innovation in the travel sector, Navigating the Airport of Tomorrow uses primary data from a global traveller study conducted by JD Power on behalf of Amadeus, which surveyed 2, 978 travelers.

 

 

Not surprisingly, the main points of frustration for travelers today are:

 

> Travellers demand improvements in disruption management and baggage handling

 

At 43%, disruption management ranked as the single most important area where travelers would like to see improvement. Furthermore, innovations and improvements in baggage handling are important to 34% of travelers with a similar percentage having suffered delays when checking-in, depositing or picking up baggage.    

 

> Demand for new information services and self-service is high

 

Just under 40% of travelers would adopt services that delivered real-time information to their mobile devices on flight and baggage status, as well as directions at the airport. A third of respondents require greater self-service options including the ability to purchase additional services at airport kiosks and self-tagging options for luggage.   

 

> What was perhaps a surprise finding is that airport experiences impact perceptions of airlines

 

On average, if customers are made to queue for longer than 30 minutes in order to check-in, their perception of the airline used swings negatively by 10%. 

 

 

Looking ahead to 2020, their are several emerging technologies outlined in the report that will help the travelers’ airport experience:

 

> One-touch check-in and progress tracking: Near field communication (NFC) enabled smartphones and tablet computers could unlock the possibility of one-touch check-in, if airports deploy NFC sensors throughout the airport. This would maximise ease of check-in for the passenger, and could even enable airlines to track their passengers through the airport, achieving greater efficiencies. 

 

> Permanent baggage tags: Radio Frequency Identification (RFID) technology is being introduced to create permanent baggage tags that recognise the passenger’s frequent flyer details and allow the tracking of the bag through the airport, onto the airplane and off again at the final destination. This will enable real-time baggage information – an especially valuable service in times of disruption.

 

> Roaming agents with tablet computers: Given the proliferation of tablet computers, roaming agents could soon be available within the airport to provide information to passengers as necessary, or to aid the desk check-in process at peak times.

 

Norm Rose, Travel Tech Consulting, Inc and the report’s author added: “It is clear that self service and mobility are key themes of the airport of tomorrow. Ubiquitous connectivity means the passenger is always online and therefore in turn expects real-time communication.  Even simple advances such as verifying that a passenger’s baggage is on-board the aircraft can greatly help to minimise frustration and uncertainty. That said, in order to genuinely achieve this vision of the airport of tomorrow, airlines and airports must invest in new systems that automate manual tasks, share information and provide proactive communication to the passenger.”

 

To download a copy of the Navigating the Airport of Tomorrow report, please visit: