APAC, incorporating Australia/New Zealand, North and Southeast Asia, scored 85.8% overall in 16 categories that included service, facilities, food, romance, luxury, romance, nightlife, and price.
“APAC scored very highly in areas such as romantic atmosphere, best rooms and hotel beds, minibars and perhaps not surprisingly, with locations such as Thailand and Bali, wellness,” said Joachim Holte, chief marketing officer for Wego.
A friendly atmosphere tops with the highest scores across all regions, with North America at the top with 94.06%.
“Of all the regions, North America rated highest for their friendly atmosphere, hotels catering to solo travellers, luxury and nightlife,” Holte added.
Europe, the Middle East and Africa were only 0.4% below APAC in the overall top scores, but along with APAC rated highest in six of the 16 verified review categories from TrustYou, while North America topped out in four categories,”
“Europe, the Middle East and Africa got top rankings for food and breakfast, internet connectivity, location, service and most importantly for some, price,” said Holte
The study revealed the biggest disparity between scores was for the hotel minibar, rated at 34.86% in North America, compared to 51% and 61% for APAC and Europe/Middle East/Africa respectively.
The final scores, however, differed by only a couple of percentage points. Of the 16 categories the highest scoring were a friendly atmosphere, nightlife, service, location and romance, all at 87% plus.
Benjamin Jost, CEO and co-founder of TrustYou, said the rating was carried out using the company’s semantic engine to analyse a sample of more than six million verified reviews in 23 languages.
“Overall scores were close, however the analysis shows that different regions are known for different amenities/services,” he added.



