Andrew Chan, head of the Singapore chapter, opened the event by sharing survey results of members. When asked what was keeping them up at night, here were the top issues.
• Top issues facing hospitality and tourism industry – HR and Talent Development (recruitment and retention), business climate (global economic downturn, increased competition)
• Hottest new developments in marketing and sales – Web 3.0 (social media, social CRM, semantic web), mobile and internet marketing
• What is becoming obsolete: traditional marketing and sales, mass ‘untargeted’ marketing and intermediaries
More reports next week.
Featured image credit (Insomnia): Ockra/iStock



