Asia Connect S’pore kicks off: What keeps you up at night
09/09/2010 by Zubair Ashraf

 

Photo credit: www.novotel.com

Photo credit: www.novotel.com

Today we’re attending the 6th Annual HSMAI (Hospitality Sales & Marketing Association International) Asia Connect Conference at Novotel Clarke Quay.

Andrew Chan, head of the Singapore chapter, opened the event by sharing survey results of members. When asked what was keeping them up at night, here were the top issues.

• Top issues facing hospitality and tourism industry – HR and Talent Development (recruitment and retention), business climate (global economic downturn, increased competition) 

• Hottest new developments in marketing and sales – Web 3.0 (social media, social CRM, semantic web), mobile and internet marketing

• What is becoming obsolete: traditional marketing and sales, mass ‘untargeted’ marketing and intermediaries

More reports next week.

Featured image credit (Insomnia): Ockra/iStock

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