Scott Moorhead, Wotif Group’s Executive General Manager of User Experience & Innovation, said, “Our aim was to make the site more intuitive and meet a greater variety of travelers’ needs.

“We didn’t only want to improve how it looks; the focus was instead on how it works, and I’m really happy with how our IT team and designers have helped make our designs into a reality.”


The key features of www.AsiaWebDirect.com are its multiple search and display options. Users are able to use the following search styles:
• Magazine style search – browsing through images to find what you like
• Detailed advanced search – users narrow the field by stipulating all their desired criteria in a hotel
• Destination searching – Find your holiday destination either from a list, by searching our interactive maps or by selecting from our most popular choices.

Users can also compare hotels by:
• Price matrix – for those on a budget
• Image view – for those motivated by how the hotel looks
• Detailed list view with images and rate information – for those who need to know both

Other design tweaks include the ability to shortlist hotels and destinations for later, and a simplified booking procedure. These new functions all help to make it easy for travelers to find exactly what they want.

The site also aims to encourage aspirational travellers with many high quality images to tempt them, which are linked to photo strips on all pages of the site.

The roll-out of the facelifted AsiaWebDirect.com comes ahead of the launch of the brand’s new Facebook fan page next month. Additional features to enrich AsiaWebDirect.com’s content are planned in the coming months of 2010.

Featured image credit (airbus plane loading passenger): Ockra/iStock