Here comes Lady Branson in red
If you have always wanted to get up close and personal with the Richard Branson, then AirAsia is offering you the chance to do it on 1 May when he will don the distinctive red AirAsia female flight attendant uniform and serve passengers on an AirAsia X’s London-Kuala Lumpur flight.Branson has to d [...]
InterContinental banks on mobile apps to grow revenues
IHG (InterContinental Hotels & Resorts), through the use of mobile solutions, has seen its monthly revenue of US$1 million jump to US$10 million in just over a year.This success has prompted the hotel group to continue with its mobile app strategy with the introduction of iPhone booking apps fo [...]
ANA goes with Amadeus’ Altea
All Nippon Airways (ANA) has signed a contract with Amadeus to introduce the company’s international flight reservation, inventory and departure control systems across the airline’s global network implementing the Amadeus Altéa Suite.The airline’s migration to Altéa will mark a major step [...]
Kiwis play games with the Chinese
As the playstation generation grows up, so does the evolution of gaming-led marketing initiatives. In Japan, leading travel search site, travel.co.jp signed a partnership with the largest mobile gaming company, Colopl. In New Zealand, Tourism New Zealand has launched an innovative online game into [...]
Asiatravel launches Roadundee, first Singapore agency on wheels
Asiatravel.com Holdings Ltd (“Asiatravel”) today announced its travel agency on wheels service model branded as Roadundee!It will be the first travel agency on wheels model in Singapore and most likely in Asia Pacific too. The first pilot vehicle will take to the roads in November 2014.Each Road [...]
Business travellers want it personal and mobile these days
The majority of business travellers not only want to receive location-specific offers at their destinations, but they also want to use their mobile devices to shop and book hotels.Here are the results of the latest study on mobile use among business travellers by Sabre Travel Network. • 72 perc [...]
Cleartrip starts year with new purpose
Cleartrip, one of India’s top three online travel companies, kicked off 2011 with a new purpose.It launched a new television campaign on January 10, anchored around the theme “Every Trip Has A Purpose”. (View commercial below)CEO Hrush Bhatt shares the inspiration behind the campaign. “While [...]
Travelzoo Lv You Zu launched in China
Travelzoo Asia Pacific has launched a new Chinese brand identity as part of its move to accelerate growth plans in China."Travelzoo has clearly emerged as a publisher of high quality travel deals in China," said Jason Yap, CEO, Travelzoo Asia Pacific. "The Chinese identity reinforces our global pos [...]
Firefly going hot and spicy to win passengers’ hearts
The way to every Malaysian's heart is through food and no one knows this better than Firefly which has introduced a new menu of hot and spicy dishes to endear them to their customers and is also in keeping with its “community airline” positioning.Left: Firefly's B737-800 aircraftWhich brings m [...]
Deals fatigue settling in; some best practices to bear in mind
If you are one of the 115 million subscribers of Groupon’s daily deals email, you expect that every morning when you awake you can grab your coffee and see what offers are available in your area.You may have also noticed the utter saturation in the marketplace with the amount of deal websites that [...]
