Market leaders are changing their branding to reflect travellers’ demand for personalisation
Here’s something to think about - when was the last time you contacted a travel agent to plan a trip? If you’re part of the generation that has never used one, or if it has been a while, ask yourself why that is.
Back in 2018, during the blissful pre-pandemic years, Signature Travel Network [...]
Customer retention a priority, as key players adopt “price freezing” in a recovering market
THERE’S been so much talk of collaboration in the travel and hospitality scene lately, which is much needed as the industry continues to grow in the next year. As major brands and platforms discover new segments and demographics entering this space, one key factor to think about is customer retent [...]
Travellers more worried about the economy than Covid, but over 80% still planning trips in 2023
IF you packed your bags and went anywhere this year, whether it was a domestic roadtrip or flying to another country, chances are you reflected on just how surreal travelling in 2022 truly is. The speed at which the travel industry has bounced back can be chalked-up to a couple of things, namely the [...]
Bangkok garners 11 million searches, as travellers got adventurous with shark-diving, ziplining, and spooky tours in 2022
WITH 2023 just around the corner, brands in the travel space are packaging data from the last twelve months to give us a glimpse into collective travel habits. It’s an interesting exercise, particularly this year, that quantifies how consumer behaviour has changed after the pandemic, but also how [...]
I interviewed ChatGPT about travel, life, and overcoming the fear of Artificial Intelligence
THERE are a few reasons why some people may be afraid of AI. They may not understand how it works and may be unsure of what it is capable of. Another reason is that some people may be afraid of the potential for AI to become smarter than humans and potentially pose a threat to our existence. Additio [...]
Solve employee concerns over travel expenses with virtual payments, suggests new study
WITH so many new tech-based solutions out there supporting the hybrid-and-remote work model, it’s not unwarranted for corporate employees to be concerned over certain old-school processes in their workplace. According to a new study conducted by Forrester Consulting, commissioned by Amadeus Cytric [...]
The Malaysian aviation scene is changing, as MYAirline’s maiden flight takes off
THE MYAirline headquarters was abuzz with palpable energy on Wednesday, November 30. It was a cocktail of excitement, anticipation, and hints of warranted nervousness. After all, they were less than 24 hours away from their maiden flight, scheduled for the morning of December 1.
I was invited to [...]
Singaporean travellers still enjoy loyalty and rewards programs, but hospitality might be missing the mark
CUSTOMER loyalty used to be relatively simple - set up a loyalty program, reward customers with redemption points, vouchers, or gifts, rinse and repeat. But, with omnichannel and digital platforms, cultivating customer loyalty has become rather complicated. The big question is - do customers even ca [...]
Would you risk your job for sustainable travel? 27% of APAC business travellers would, says survey
TRAVEL may be picking up all over the world, but that doesn’t mean concerns from the last two years have completely disappeared. New research via the SAP Concur business traveller survey finds that APAC corporate travellers are still concerned about the continuing health and safety threats from CO [...]
Video: “I don’t like the term artificial intelligence. I like the term assisted intelligence.” (WiT Singapore 2022)
"Regardless of old world or new world, it is necessary that we put customers at the heart of the business. Human touch is key because we're in hospitality - regardless of what technology or product you have - you've got to have that in order to make it work."
Those words were spoken emphatica [...]
