Singapore will host the GSTC Global Conference for the first time in 2024, among other sustainability-focused events
STB will execute its sustainability strategy to differentiate Singapore from other urban destinations and enhance its appeal to environmentally conscious visitors.
The Global Sustainable Tourism Council (GSTC) Global Conference 2024 will be held in Singapore from 13 to 15 November 2024, marking the [...]
A 260% spike in travel bookings makes a case for content, online marketing and collaborations heading into 2023
EARLIER this month, travel service provider Trip.com Group held its 2022 Global Partner Summit in Macao with tourism boards, international airlines, hotel groups and industry representatives from across the travel industry in attendance. During the event, themed ‘Journey into the Future Together� [...]
Market leaders are changing their branding to reflect travellers’ demand for personalisation
Here’s something to think about - when was the last time you contacted a travel agent to plan a trip? If you’re part of the generation that has never used one, or if it has been a while, ask yourself why that is.
Back in 2018, during the blissful pre-pandemic years, Signature Travel Network [...]
Customer retention a priority, as key players adopt “price freezing” in a recovering market
THERE’S been so much talk of collaboration in the travel and hospitality scene lately, which is much needed as the industry continues to grow in the next year. As major brands and platforms discover new segments and demographics entering this space, one key factor to think about is customer retent [...]
Travellers more worried about the economy than Covid, but over 80% still planning trips in 2023
IF you packed your bags and went anywhere this year, whether it was a domestic roadtrip or flying to another country, chances are you reflected on just how surreal travelling in 2022 truly is. The speed at which the travel industry has bounced back can be chalked-up to a couple of things, namely the [...]
Bangkok garners 11 million searches, as travellers got adventurous with shark-diving, ziplining, and spooky tours in 2022
WITH 2023 just around the corner, brands in the travel space are packaging data from the last twelve months to give us a glimpse into collective travel habits. It’s an interesting exercise, particularly this year, that quantifies how consumer behaviour has changed after the pandemic, but also how [...]
I interviewed ChatGPT about travel, life, and overcoming the fear of Artificial Intelligence
THERE are a few reasons why some people may be afraid of AI. They may not understand how it works and may be unsure of what it is capable of. Another reason is that some people may be afraid of the potential for AI to become smarter than humans and potentially pose a threat to our existence. Additio [...]
Solve employee concerns over travel expenses with virtual payments, suggests new study
WITH so many new tech-based solutions out there supporting the hybrid-and-remote work model, it’s not unwarranted for corporate employees to be concerned over certain old-school processes in their workplace. According to a new study conducted by Forrester Consulting, commissioned by Amadeus Cytric [...]
The Malaysian aviation scene is changing, as MYAirline’s maiden flight takes off
THE MYAirline headquarters was abuzz with palpable energy on Wednesday, November 30. It was a cocktail of excitement, anticipation, and hints of warranted nervousness. After all, they were less than 24 hours away from their maiden flight, scheduled for the morning of December 1.
I was invited to [...]
Singaporean travellers still enjoy loyalty and rewards programs, but hospitality might be missing the mark
CUSTOMER loyalty used to be relatively simple - set up a loyalty program, reward customers with redemption points, vouchers, or gifts, rinse and repeat. But, with omnichannel and digital platforms, cultivating customer loyalty has become rather complicated. The big question is - do customers even ca [...]
