In our lifetime, we will never see another demographic that has as much disposable cash to spend, or as much free time as our current seniors.We have interviewed, researched ,and “studied” thousands of seniors and their travelling habits. Seniors come with a natural intrigue and a zest for life [...]

At MyTravelResearch.com we often see a disconnection between what travellers want and what the travel industry delivers. Destinations obsess about their product or service in a way that customers don't. They lose sight of the basics and what is important to customers.Perhaps the ultimate basic exper [...]

Tourism marketers should resolve to adopt five marketing practices if they want to achieve digital breakthrough in 2015.Mobile digital technology and apps have led to a crowd-sourced democratisation of the web where ordinary people become tourism industry suppliers. We've seen this in sites such as [...]