Agoda’s human approach to learning and growing with AI
The project began as something of a lark: Using generative artificial intelligence to create a children’s book about life at an online travel agency.
The story told of a girl’s journey to her mother’s office, where she is awed by the size of server rooms “that make sure people all around [...]
Travel as a “memory industry” driven by tech advancements
The experts came together at Phocuswright Europe to talk about travel tech trends around the world, things like generative artificial intelligence, machine learning and the metaverse.
So, it might have seemed jarring when one of the panelists on Center Stage defined travel in terms that evoke pho [...]
Google spotlights more sustainable ways to travel
Google is launching new and expanded features in its Maps and Search functions to help travelers find more sustainable ways to get around — displaying walking routes alongside driving directions, offering cleaner rail alternatives to air travel and identifying the most convenient locations for el [...]
DerbySoft acquires travel trade marketplace PKFare
Travel tech company DerbySoft announced Thursday that it has acquired PKFare, a global B2B travel marketplace.
Terms of the transaction were not disclosed. The companies will share selected corporate functions and technology resources while upholding independent business operations, according to [...]
How AI boosts digital advertising and direct bookings
Recent advances in artificial intelligence’s handling of digital advertising have increased the possibilities for hotels to grow direct bookings and compete with online travel agencies, a new study found.
AI-powered ad campaigns, especially when managed alongside manual campaigns, increased the d [...]
