When the New Distribution Capability (NDC) first emerged on the global travel scene, it was pitched as the next big leap for the airline industry. Developed by IATA and launched to modernise airline distribution, NDC was envisioned as a single, standardised protocol that would allow airlines to ret [...]

In the age of infinite scroll, where social feeds double as search engines and AI can build a trip faster than you can pack a suitcase, the rules of travel marketing are changing, especially in Africa. At WiT Africa 2025, the panel “Search, Social & Commerce in the New Age” explored how bra [...]