Online reviews: an effective marketing tool if managed right
If you run a business and haven’t caught on that online reviews are important to your customers, and therefore to you, you need to make a quick u-turn.
According to a Nielsen Report, “Global Trust in Advertising and Brand Messages” published in 2012, 92% of consumers around the world [...]
Small or large, companies should be doing more with data
Small companies should not be left behind in the data game, advised Luke Donkin, sales director for Adara in Australia, New Zealand and Pacific.
Asked if smaller players will lose their competitive edge of being able to offer personal service and products since big companies now have acces [...]
Peach urges travel lovers to share…info, that is
Peach has devised another way for travel lovers to share travel tips and notes with one another.
“tabinoco”, which in fact means travel lovers, is based on the concept of “a notebook for little travel notes” where, through social media, travellers can share and use unique information thr [...]
D-EDGE brings combined strengths to grow business as Grob predicts a looming price war over net rates in Asia
D-EDGE Hospitality Solutions, the new brand borne out of the merger between Availpro and Fastbooking, will step up its expansion activities in Asia as well as Europe, confident in the knowledge that its new integrated offering combining the complementary strengths of both brands will stand it in go [...]
Tours & activities: continued growth, walking and eco tours top
The tours and activities space has been watched closely in the last few years, tapped as a promising revenue generator for the travel industry. Phocuswright’s Tours & Activities Come of Age: The Global Travel Activities 2014-2020 Report had pegged the tours and activities marketplace to reach [...]
PhocusWire Digest: Dominant OTAs and key developments, Xiaozhu in the chair
This week, we draw your attention to key stories from our sister publication PhocusWire.
OTA held accountable to change its ways – a win for consumers? A ruling from the Competition and Markets Authority in the U.K., coming after a leading academic institution in Europe made claims that large [...]
Lufthansa opens digital innovation hub in Singapore: wants to be a “serious part of emerging ecosystem”
The Lufthansa Group’s Lufthansa Innovation Hub, established in 2014, has opened its first foreign office in Singapore and is planning a second in Shanghai this year “in response to the rapidly increasing importance of the Asian technology sector for the future of travel and mobility”.
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Ctrip on its way to being the “strongest and the best company in the best industry”
If there was any doubt about Ctrip’s desire for world domination, well, there shouldn’t be any now.
During its annual meeting “Joining Hands for Success” in Shanghai, Ctrip’s co-founder and executive board chairman James Liang keynote speech which was peppered with superlatives, inclu [...]
The Next Billion is coming: are you ready?
The statements are now motherhood ones: Asia is the next big thing, its growth is unstoppable, the online market is exploding.
But why is it that each time you see the numbers, read the analyst reports, a jolt of electricity still goes through your brain? Perhaps because the numbers are st [...]
Catching up with: PORTIER TECHNOLOGIES
Portier Technologies, a white-label hotel concierge product which provides its hotel clients customisation and that had previously participated in the WiT Startup Pitch, recently published a report that was its pudding proof, so to speak. After eight months of activity at Banyan Tree Samui that foc [...]
