Posts by Yeoh Siew Hoon
Fast feet, centre court: Agoda’s leaders on building for a future nobody can see
23/10/2026 by Yeoh Siew Hoon
Twelve years in, Agoda’s CEO Omri Morgenshtern and CTO Idan Zalzberg still talk like founders. At WiT Singapore, I asked them what the next chapter looks like when the ball could come from anywhere. I have known Agoda long enough to remember when it was the scrappy Bangkok upstart that most peopl [...]
The shifts in travel: The who, how and why, 21 years on
22/10/2026 by Yeoh Siew Hoon
On the flight from Singapore to Bangkok, the captain’s voice stopped me. A woman’s. I hope one day I won’t notice anymore, but it’s still rare enough that I do. A quick search: 102 female pilots across the Singapore Airlines Group, including Scoot. That’s 2.8% of 3,676. On the way back, [...]
Travel will become experience-first: GetYourGuide doubles down on Asia
21/10/2026 by Yeoh Siew Hoon
A year ago, when GetYourGuide brought its Unlocked Summit to Asia for the first time, I sensed first-time jitters, some trepidation as to how the event and its content would be received by partners. This year, I sensed much more confidence, more purposefulness. And I guess one shouldn’t be surp [...]
The agents are swarming: Lessons from the bees
15/10/2026 by Yeoh Siew Hoon
Well, well, well, the great Agentic race is officially on. I’ve lost track of the agents coming our way. At WiT Singapore, there was of course a lot of talk about what all this means for travel. I played with three possible scenarios in my head and tested it, in various conversations. One is a [...]
Travel deserves its own agent, and its own soul: Key takeaways from WiT Singapore
09/10/2026 by Yeoh Siew Hoon
The car has broken down. We are stuck in Kuala Selangor, a small town in Malaysia I’ve only heard about but never visited. We are two hours away from our destination, Lumut, where we’re supposed to take a ferry to Pulau Pangkor to stay at an artist’s retreat called Tiger Rock on the island. [...]
CarTrawler, Tiqets integrated: Expedia’s Alfonso Paredes on keeping focus in B2B long game
30/09/2026 by Yeoh Siew Hoon
It may be a couple of months since the World Cup final, but Alfonso Paredes, Expedia Group’s President, B2B & Chief Commercial Officer, is still euphoric about his home country’s win. Speaking to me from his Madrid office, he said, “Spain won not because they had the best individual playe [...]
Food, identity & tourism: The story grown when no one is watching
25/09/2026 by Yeoh Siew Hoon
A soil scientist by accident, a MasterChef alum turned custodian of culture, and a data analyst who’s read 1,300 diners’ minds walked into a Queenstown pre-lunch session – and ended up agreeing on the same verdict: New Zealand’s food story is still “emerging”. That was the key takeawa [...]
The leap of faith Instinct can’t book
24/09/2026 by Yeoh Siew Hoon
I suppose it is fitting that I used Instinct to book tickets for the movie Odyssey. A robotic agent that can accomplish tasks in seconds, buying tickets to a three-hour film about one man’s arduous, perilous journey over the seas – fighting the wrath of Poseidon – to return to his family afte [...]
Letter from The Cotswolds: Pretty little villages, naked gardens, buried bodies
11/09/2026 by Yeoh Siew Hoon
In Wiltshire, in the Cotswolds Area, there is a tiny, sweet village called Castle Combe. Despite its name, it has no castle, but visiting it, I couldn’t help but think that the villagers living there (last count: 326) wished they had a fortress and moat to keep out the visitors. It was past six [...]
Unfinished business: Inside the founding of Flagship Group
10/09/2026 by Yeoh Siew Hoon
When I put it to Stephen Oddo that buying back into the tours and activities business he’d built and sold looked a lot like unfinished business, he answered rather reticently. “To a certain degree, for sure,” he said, and then proceeded at some length to explain it off as a “happy coincidenc [...]