air travel
From seats to sales: How ZIPAIR is rewriting airline retail
07/04/2026 by WiT
It began, as many bold travel stories do, at the worst possible time. In 2020, at the height of the pandemic, when skies were empty and demand had collapsed, a new airline quietly took off from Narita. Its first passenger flight carried just two people.  Most airlines would have been fighting for [...]
Asia-Pacific air passenger demand grows 8.6%
01/04/2026 by WiT
The International Air Transport Association (IATA) released data for February 2026 global passenger demand with the following highlights: Total demand, measured in revenue passenger kilometers (RPK), was up 6.1% compared to February 2025. Total capacity, measured in available seat kilometers ( [...]
When the sky tilts: How the Middle East is rewriting aviation’s flight paths
30/03/2026 by WiT
There are moments in aviation when the map doesn’t just shift – it tilts. Routes that once felt permanent suddenly look provisional. Hubs that defined global connectivity can no longer be taken for granted. And airlines, accustomed to operating within finely tuned systems, find themselves navig [...]
Air travel demand will more than double by 2050
18/03/2026 by WiT
The International Air Transport Association (IATA) released its Long‑Term Demand Projections (LTDP) for air travel, showing that global air passenger demand is expected to more than double by 2050. Here are some key takeaways: Under the mid‑range scenario, demand is forecast to reach 20.8 t [...]
Amadeus doubles down on Asia Pacific via partnerships with UnionPay and Singapore Airlines
16/03/2026 by WiT
Singapore Airlines and Amadeus renew distribution agreements, while airlines can take control of payments experience for both direct and in-direct channels via UnionPay. Amadeus and Singapore Airlines (SIA) have announced the renewal of their multiyear EDIFACT and New Distribution Capability (NDC) [...]
Asia claims 8 of the world’s 10 fastest-growing air travel markets
04/02/2026 by WiT
India, China and Southeast Asia forecast to anchor future global travel demand Asia is emerging as the engine of global aviation growth, with India, China, and Southeast Asia forecast to account for eight of the world’s ten fastest-growing air travel markets between 2024 and 2044. This is accordi [...]
Strong passenger demand masks ongoing capacity constraints, says IATA
29/01/2026 by WiT
The International Air Transport Association (IATA) released 2025 full-year and December 2025 passenger market performance showing record high demand. Total full-year demand in 2025 (measured in revenue passenger kilometers or RPKs) rose 5.3% compared to 2024. Total capacity, measured in availa [...]
APAC airlines see 9% increase in demand amid geopolitical tensions in the region
09/01/2026 by WiT
The International Air Transport Association (IATA) released data for November 2025 global passenger demand with the following highlights: Total demand, measured in revenue passenger kilometers (RPK), was up 5.7% compared to November 2024. Total capacity, measured in available seat kilometers ( [...]
Rebuilding air distribution: Can we make it about the customer again?
15/12/2025 by WiT
Selling an air ticket from Point A to Point B should be as simple as hailing a ride on Grab or Uber, shouldn’t it? After all, it’s been nearly 60 years since the first Global Distribution Systems took flight. Yet, in 2025, the experience is arguably more complicated, fragmented, and confusing th [...]
Charlene Wee: Flying into the future of airline retail
03/12/2025 by WiT
When Charlene Wee took the stage at WiT Singapore, she had just transitioned from heading distribution at Singapore Airlines (SIA) to overseeing operations, a move that bridges two worlds often kept apart: how airlines sell, and how they serve. After 15 years with SIA, Wee now manages 9,000 [...]