Asia claims 8 of the world’s 10 fastest-growing air travel markets
India, China and Southeast Asia forecast to anchor future global travel demand
Asia is emerging as the engine of global aviation growth, with India, China, and Southeast Asia forecast to account for eight of the world’s ten fastest-growing air travel markets between 2024 and 2044. This is accordi [...]
Strong passenger demand masks ongoing capacity constraints, says IATA
The International Air Transport Association (IATA) released 2025 full-year and December 2025 passenger market performance showing record high demand.
Total full-year demand in 2025 (measured in revenue passenger kilometers or RPKs) rose 5.3% compared to 2024. Total capacity, measured in availa [...]
APAC airlines see 9% increase in demand amid geopolitical tensions in the region
The International Air Transport Association (IATA) released data for November 2025 global passenger demand with the following highlights:
Total demand, measured in revenue passenger kilometers (RPK), was up 5.7% compared to November 2024. Total capacity, measured in available seat kilometers ( [...]
Rebuilding air distribution: Can we make it about the customer again?
Selling an air ticket from Point A to Point B should be as simple as hailing a ride on Grab or Uber, shouldn’t it? After all, it’s been nearly 60 years since the first Global Distribution Systems took flight. Yet, in 2025, the experience is arguably more complicated, fragmented, and confusing th [...]
Charlene Wee: Flying into the future of airline retail
When Charlene Wee took the stage at WiT Singapore, she had just transitioned from heading distribution at Singapore Airlines (SIA) to overseeing operations, a move that bridges two worlds often kept apart: how airlines sell, and how they serve.
After 15 years with SIA, Wee now manages 9,000 [...]
Airline distribution and the role of aggregators in a fragmented future, with AeroHub’s Kelvin Fu | WiT Studio
Airline distribution is at a crossroads. The centralized Global Distribution Systems (GDS) is more fragmented, driven by NDC (New Distribution Capability) and direct distribution. In the WiT Studio, Kelvin Fu (CEO and Founder of AeroHub) weighs in on the direction of the industry. He asserts that di [...]
Intra-Asia traffic up 9.4%, driving strongest regional gains in September
The International Air Transport Association (IATA) released data for September 2025 global passenger demand with the following highlights:
Total demand, measured in revenue passenger kilometers (RPK), was up 3.6% compared to September 2024. Total capacity, measured in available seat kilometers [...]
Whose order? Or, why everyone wants to own your trip (and make you pay for it)
A few weeks ago, as I planned my trip to join WIT’s 20th Anniversary Celebration, my inbox was littered with the usual barrage: multiple confirmation emails for each trip element and no single journey umbrella document. Each came from a different brand, with a different reference number, in a diff [...]
Five years of NDC: A promise under pressure
When the New Distribution Capability (NDC) first emerged on the global travel scene, it was pitched as the next big leap for the airline industry. Developed by IATA and launched to modernise airline distribution, NDC was envisioned as a single, standardised protocol that would allow airlines to ret [...]
flyadeal and HTS launch Cancel for Any Reason and Premium Disruption Assistance in Saudi Arabia
Saudi Arabia’s fast-growing low-cost carrier brings more flexibility to passengers with HTS’ Cancel for Any Reason and Premium Disruption Assistance
flyadeal, Saudi Arabia's fast-growing low-cost airline and travel technology platform HTS (Hopper Technology Solutions) have announced the laun [...]
