Discard quest for perfection, be fast and agile: How STB is marketing Singapore in a pandemic
COVID has dealt a heavy blow to Singapore’s tourism industry, which saw
international visitor arrivals plummet by 85% in the past 18 months – from more
than 19 million to 2.7 million.
“It's been really difficult and hard,” was how Lynette Pang, assistant chief executive, marketing group [...]
A saxophonist and a songbird walk into a bar…
NOW that might sound like the setup for a punchline, but if you were referring to musician-composer Daniel Chia, and Singapore’s own Glamour Vintage Songbird, Miss Lou, it could also be the start of their set.
The musical duo who are the co-founders of Loudandclear – a Creative Collective t [...]
Focus on customer needs pays off for Airbnb as Q2 revenues jump 300%
LONGER stays, rural places, virtual Olympic tours – all part of strategy in APAC to keep engaged
Focusing on what it can control and responding quickly to customer and host needs has clearly paid off for Airbnb which reported a 300% year-on-year jump in revenues in its second quarter to US $1 [...]
Detours and pit-stops but Dream Drive stays the course
EVEN
when travel returns, the pandemic will still be part of our reality, could
Dream Drive provide the flexibility and self-sufficiency that will get
travellers on the road again? Jared Campion, the founder of the start-up that
won WiT Singapore’s Start-up Pitch 2020, believes it can.
But he� [...]
Dream Cruises’ Michael Goh talks cruising trends, new gen cruisers and sustainability
“Rethink, rebuild, reconstruct” was how Michael Goh, president of Dream Cruises, one of the three brands under Genting Cruise Lines, summed up the company’s strategy in sailing through the Covid storm.
Genting Cruise Lines’ World Dream was the first ship in the world to resume cruises du [...]
Strength to strength – WiT Startup Pitch alum Split goes 0 to 700 amid pandemic
"The headwinds of Covid became tailwinds for our pivot", says Dylan Tan
WHEN Dylan Tan and co-founder Vishvesh Suriyanarayanan made the decision to pivot their start-up Split in March 2020, it was a move borne of desperation. Sixteen months on, instead of desperation, it looks like inspiration t [...]
Sustainability: Don’t sell or tell, show it
“It should be a jailable offence to greenwash”, says Bouteco’s Kinsman
IF there was one key message from Episode 5 of the WiT Travel Roadshow last Thursday, it is that it is the industry’s opportunity to turn “revenge travel” into “beautiful travel” by putting sustainability prin [...]
How to turn revenge travel into beautiful travel – tips from those doing it
PENT-UP demand there will be for sure – look at how
travel has rebounded in markets where restrictions have been lifted – but how
can the industry turn “revenge travel” into “beautiful travel”, given the
downtime it has had to create new products and services to cater to changed
consume [...]
As Singapore waits for open borders, time to celebrate local champions
THE first virtual Singapore Tourism Awards held this week opened with a glimmer of hope for an industry forced to survive on domestic when Minister for Trade and Industry Gan Kim Yong alluded to a tourism reopening roadmap over the next few months.
Mentioning
“group travel” with safe itinera [...]
ALIS goes live in Los Angeles, 1,800 gather to talk hospitality and investment
THE biggest hospitality industry conference in the US went back to live this week when the 20th annual Americas Lodging Investment Summit (ALIS) opened at the JW Marriott L.A. Live and Microsoft Theater in Los Angeles.
An
estimated 1,800 gathered at the hotel investment conference, produced [...]
