Good Reads
Coldplay, concerts, and chaos: Music tourism is ready to be unlocked
16/06/2023 by Arvindh Yuvaraj
Concerts are expected to drive tens of thousands of visitors to regional cities and inject millions into the state’s economy Back in 2020, economists from West Virginia University conducted a study called, “Why Go Home? Pearl Jam’s ‘Home Shows’ & Hotel Demand”, to quantify the impa [...]
Psst, here’s a prompt – want to be an AI Whisperer?
13/04/2023 by Yeoh Siew Hoon
If only I had known then what I know now Doing my Marie Kondo bit the other day – but instead of saying, “thank you for the joy”, I said, “good riddance” –  I came across a letter written by my secondary school teacher. I must have been around 16 and I wanted to apply for a scholarship [...]
Excuse me, what’s your discomfort zone?
14/03/2023 by Yeoh Siew Hoon
The seven desires of travellers in 2023, according to Booking.com You couldn’t ask for a more comfortable start to the year than the one Booking.com just had – in January 2023, room nights booked hit 95 million, surpassing the previous record set in May by more than 10 million. The 95 million [...]
Metaverse Builders in Asia: Sentosa creates a symbiotic relationship with its virtual world
24/02/2023 by Arvindh Yuvaraj
SentosaLand encourages cross-marketing and brand-building in a non-intrusive way According to Statista, in 2026, an estimated 25% of consumers will spend at least an hour a day in the metaverse for digital activities. This includes work, shopping and retail, education, entertainment, and even socia [...]
Travel allows you to do whatever makes your heart sing
17/02/2023 by Yeoh Siew Hoon
That’s why travel brands are dancing all the way to the bank In a clear sign that travel is back, I’ve been getting a lot of visitors lately and it’s such a pleasure to be playing tour guide again at home instead of having to play domestic tourist as we all had to do these past couple of ye [...]