Destination Marketing
From sake tourism to temple stays, ESG to metaverse, North Asia waits patiently for rebound
18/01/2022 by Yeoh Siew Hoon
“KIKO No Ikioi” – Japanese saying for “no choice but to carry on” – and travel companies in North Asia have certainly carried on even though cross-border travel remains at a standstill, two years into the pandemic. Global to local OTAs have carried on investing in tech, team and product [...]
Singaporeans lead the optimistic pack in planning travel in 2022
13/01/2022 by WiT
Tripadvisor study shows strong appetite for new places but uncertainty continues to hold travellers back TRAVELLERS in Singapore are the most optimistic about planning to travel in 2022, followed by those in Australia and Japan, according to new travel research by Tripadvisor. ‘Travel in 2 [...]
November saw passenger uplift but Omicron restrictions likely to affect period ahead
12/01/2022 by WiT
THE International Air Transport Association (IATA) announced that the recovery in air travel continued in November 2021, prior to the emergence of Omicron. International demand sustained its steady upward trend as more markets reopened. Domestic traffic, however, weakened, largely owing to strength [...]
Welcome to a year that requires grit, strength and a leap of faith
06/01/2022 by Yeoh Siew Hoon
CLOSING out the year, battered by news of yet another Greek tragedy unfolding in our world and the travel industry, I was determined to start 2022 on an optimistic note. So I listened to an interview with Espen Fadnes, one of the world’s most famous base jumpers, who I think is the most optimi [...]
These are the top international source markets by world regions
23/12/2021 by WiT
AHEAD of the year-end, provider of travel intelligence Mabrian conducted a global analysis of inbound international air arrivals capacity for the first half of 2022. The analysis breaks down all the major geographic regions around the world - Africa & Middle East, Europe, Asia & Oceania, [...]
The Year In Review And Looking Forward to 2022: In a Playlist
21/12/2021 by WiT
THIS contribution to our year in review and 2022 outlook series comes from Stephan Ekbergh, CEO, Travelstart whose answers came to him in songs and so, here's his playlist for your listening pleasure. Enjoy (definitely a word to embrace in 2022). Stephan Ekbergh, CEO, Travelstart Q: Looki [...]
The Year In Review And Looking Forward to 2022, Part 4
21/12/2021 by WiT
ACCELERATE, unity, hope – among words being used to describe 2022 in this list of contributions from our community – Part 4 of looking back at 2021 (oh, what a year) and forward to 2022 (please, let it be good). And, again from the answers in this batch, there's cautious optimism for the year a [...]
The Year in Review and Looking Forward to 2022, Part 3
20/12/2021 by WiT
CONTINUING our series of contributions from our community – Part 3 of looking back at 2021 (oh, what a year) and forward to 2022 (please, let it be good). And, again from the answers in this batch, there's cautious optimism for the year ahead, even as the Omricon variant continues to spread alarm [...]
WiT Japan & North Asia 2022 – time to rebuild bridge and “open eyes to the world again”
16/12/2021 by WiT
Hybrid event returns to Tokyo on Jan 14-15 WiT will kick off its first event of 2022 with a “Homecoming” to Tokyo for its ninth edition of WiT Japan & North Asia. The hybrid event, on January 14-15, is expected to be attended by up to 150 on-site delegates, complemented with a virtual au [...]
Here’s to more jetlag and more “defiant soldiers” in 2022
16/12/2021 by Yeoh Siew Hoon
THIS is the longest jetlag I've ever had, and I am enjoying every moment of it. In my youth, or as we would say in Singlish “when young time”, I reveled in my jetlag. Those sleepless hours in the night, when everyone was sleeping, were the best time for writing – no interruptions bar the o [...]