Destination Marketing
Expedia’s Peter Kern (and moose) looks forward to “rebirth” of travel, “we are all miserable”
10/12/2020 by Yeoh Siew Hoon
At Expedia Explore this week, CEO Peter Kern spoke to me about the moose, his spirit animal; his “zero doubt” that travel will be back; the pain Expedia has gone through to simplify and focus; and his growth mindset despite being labelled “Mr Restructuring”. PETER Kern, CEO of Expedia Gr [...]
Singapore Tourism Accelerator hits sweet spot with Covid
09/12/2020 by Yeoh Siew Hoon
THE Singapore Tourism Accelerator programme, along with other initiatives that support the industry in digital transformation, is starting to look more and more on point and timely as the post-pandemic travel reality will clearly be more high tech and low touch. “The current pandemic has under [...]
Google launches free “living” data tools for destinations and hoteliers in APAC
08/12/2020 by Yeoh Siew Hoon
GOOGLE is leveraging the power of its search data to launch today Travel Insights with Google, two free real-time tools to help destinations and hoteliers understand live demand patterns and respond in an informed and tactical manner to customers. Destination Insights and Hotel Insights are bein [...]
Some hiccups at launch, the “monumental” making of SingapoRediscover Vouchers
04/12/2020 by Yeoh Siew Hoon
What went on behind the scenes to make this happen and concerns remain over the fate of smaller agents and operators who may not be able to outlast Covid. ON midnight December 1, Singaporeans were able to redeem their SingapoRediscover Vouchers (SRV) through the five chosen platforms – Trip.c [...]
Wego data reveals how travel behaviour in the Middle East has changed post Covid
30/11/2020 by Wego
THE coronavirus pandemic has brought about irrevocable changes in the world of travel. Travel priorities along with the pattern of booking and planning have seen considerable changes throughout 2020 in the Middle East and the rest of the world.  In the latest Customer Behaviour Report 2021 [...]
In crisis, Singapore sees opportunity to “reset and revive”, reimagines tourism offerings
27/11/2020 by Yeoh Siew Hoon
IN anticipation of the new type of traveller who will arrive on her shores once borders are fully opened, Singapore is already busying herself, reinventing her offerings. At a large hybrid media briefing yesterday, Singapore Tourism Board unveiled SingapoReimagine, the banner platform for initia [...]
JTB’s new chief sets end-to-end customer experience as key goal but for now, it’s survival and rapid digitalisation
26/11/2020 by Yeoh Siew Hoon
EIJIRO Yamakita, who was appointed president of the 108-year-old company this year, is committed to continuing globalisation and digitalisation. In this wide-ranging conversation during WiT Japan & North Asia Virtual, the executive speaks about surviving Covid, reviving domestic tourism, gender [...]
Wego takes pulse on traveller intent and Covid trends in Africa: Part 2
25/11/2020 by Wego
IN the run-up to WiT Middle East tomorrow, November 25, we present the second part of the Wego Travel Pulse “Covid-19 & MENA Traveller Intent” from November 18. Part 2, North Africa. North Africa: Travel Pulse Wego internal, North Africa search activity by user loc [...]
Five tours & activities operators announced as booking partners for Singapore’s domestic tourism campaign
23/11/2020 by WiT
FIVE operators ­– Changi Travel Services, Klook, Trip.com, GlobalTix, Traveloka have been named as authorised booking partners for Singapore Tourism Board’s SingapoRediscovers Vouchers (SRV) scheme following a competitive tender which closed early October. From December 1, Singapore citize [...]
Wego takes pulse on Traveller Intent and Covid Trends in Middle East: Part 1
19/11/2020 by WiT
IN the run-up to WiT Middle East on November 25, we present a summary of the Wego Travel Pulse “Covid-19 & MENA Traveller Intent” from November 18. Part 1, Middle East. Tomorrow, North Africa. MENA Key Highlights Wego internal, MENA search activity. 100% equals 2019 average Tr [...]