Marketing
How Hank Marvin got Dylan out of the shadows to launch Split
07/08/2019 by Yeoh Siew Hoon
As a kid growing up in Penang, Dylan Tan liked sitting next to his father as they listened to music. His father’s of course. Cliff Richard was a favourite and one day the tune “Apache” by the Shadows, Richard’s backing group, came on. Now for guitar aficiandos, “Apache” is the stuff [...]
Travellers flying out from Malaysia must pay departure tax when September comes
06/08/2019 by WiT
If you can afford to fly you can afford to pay. This seems to be the rationale behind the Malaysia's government move to impose the controversial departure levy for all travellers departing from the country’s airports from September 1 despite protests and calls to postpone its implementation. T [...]
Yotel Singapore’s focus on Chinese travellers pays off – “it’s not rocket science”, says GM Brendan Daly
02/08/2019 by WiT
If there is one clear and present factor that is changing the way hotels market and operate, it is the Chinese travel market and their growing numbers and one hotel, Yotel Singapore, is certainly riding on and feeling the effects of that trend. According to the China Outbound Tourism Research In [...]
The Wrap: Caesars Entertainment unveils flagship store on Alibaba’s Fliggy
31/07/2019 by WiT
News Roundup: Easier access for Chinese tourists to Caesars Entertainment hotels and services through partnership with Alibaba’s Fliggy; more flight options for travellers with Travelport’s new ‘storefront’; an alternative accommodations solution for hoteliers from Travelclick; a travel gui [...]
Here comes IVI to liberate revenue managers: Infinito launches a virtual assistant
31/07/2019 by Yeoh Siew Hoon
After nearly a decade working with revenue management companies including IDeaS and most recently, LodgIQ, Fabian Bartnick (pictured above) has decided to launch his first startup to “liberate revenue managers”. Infinito aims to do this via IVI, a virtual RM analyst and assistant “who will [...]
Welcome back, Raffles Hotel. We’ve missed you for two years
01/08/2019 by Yeoh Siew Hoon
As my Grab driver pulls up to the entrance of the Raffles Hotel, the unmistakable figure of Naranjan comes up to the white barricades to let me in. It’s a few days before its much-delayed re-opening and Singapore’s grand old dame is still under wraps from the public eye. For the last two yea [...]
If you have my data, better make it relevant for me: ADARA CMO on blending data with empathy to personalise interactions
29/07/2019 by WiT
At WiT Japan & North Asia earlier this month, ADARA’s chief marketing officer, Carolyn Corda openly discussed the changing forces in marketing travel brands and how companies can leverage data to better understand their customers. We are in an age where marketing is driven by data and cons [...]
Is Agoda’s “Mix and Save” clever or risky or could it create operational nightmares for hoteliers?
26/07/2019 by Yeoh Siew Hoon
While Agoda is hailing its new feature “Mix and Save” as a breakthrough for extra budget-conscious travellers, hoteliers are still coming to grips with what it really means for them down the line. The Thailand-based travel platform announced the new feature which it said would allow customer [...]
Excuse me, is that champagne real? Designing with VR and accelerating startups all part of KrisLab’s new playbook
25/07/2019 by Yeoh Siew Hoon
The first thing I reached out for in the cabin was the champagne. Even though it wasn’t real, it felt like the thing to do when one is flying in a space that’s decked out to look more like a Japanese onsen with soft steam billowing all around than the kind of prosaic cabin I am more used to. [...]
Will Asia be the breakout region for Tours & Activities?
25/07/2019 by Douglas Quinby
As the Arival team prepared for our launch event in Asia Pacific to serve creators and sellers of tours, activities and attractions, we heard one refrain again and again from industry insiders: Asia is behind. Tour and activity operators are resistant to new technology. Attractions are hesitant to [...]