Marketing
PhocusWire Digest: Focus on China; in the Big Chair with Klook’s Ethan Lin
01/03/2019 by WiT
This week, we draw your attention to key stories from our sister publication PhocusWire. Travel brands making gains on WeChatBig global brands have hopped onto the WeChat bandwagon and are seeing more returns for their efforts. Dragon Tail Interactive, that has made it their business to track tr [...]
Tech disruption, commoditisation keeping airline CEOs awake, among other things
28/02/2019 by Yeoh Siew Hoon
Anyone who ever thought aviation was a glamorous business would have had their illusions shattered at this week’s CAPA LCC Global Summit in Singapore as airline executives, one after another, spoke of the myriad challenges facing their industry. Those of us who’ve followed the industry know [...]
Passengers more satisfied when technology smooths their journey through airports, study finds
28/02/2019 by WiT
Skipping the queue at airports by using the finger or face to go through passport checks is perhaps one of the feature most welcomed by travellers departing for a foreign land or coming home after a trip. The recently released SITA 2019 Passenger IT Insights found this to be so as it revealed ai [...]
Online reviews: an effective marketing tool if managed right
27/02/2019 by Yeoh Siew Hoon
If you run a business and haven’t caught on that online reviews are important to your customers, and therefore to you, you need to make a quick u-turn. According to a Nielsen Report, “Global Trust in Advertising and Brand Messages” published in 2012, 92% of consumers around the world [...]
The Wrap: Peakwork expands China’s presence with investment in Chinese partner Zhouyou Technology
27/02/2019 by WiT
In the news: Peakwork’s investment in Chinese tech firm Zhouyou, AirAsiaBIG’s partnership with Kiwi.com, Sabre’s new executive appointments Distribution: Peakwork expands China's presence with investment in Chinese partner Zhouyou Technology Luckytrip jointly launched by Peakwork and Z [...]
Accor introduces new loyalty programme, rebrands with fresh name
25/02/2019 by WiT
Accor has unveiled a new loyalty programme called ALL – Accor Live Limitless – that evolves from its Le Club AccorHotels into a “fully integrated platform” delivered through a new app and website. ALL will offer its members, estimated at around 50 million, access to rewards, services, a [...]
Lonely Planet buys Swedish travel content distributor ArrivalGuides
21/02/2019 by WiT
Leading travel guide publisher Lonely Planet has acquired ArrivalGuides, a B2B distributor of content based in Gothenburg, Sweden. The purchase price and terms of the acquisition have not been disclosed. The acquisition comes just a week after the Tennessee-based company announced the appoint [...]
Small or large, companies should be doing more with data
21/02/2019 by Yeoh Siew Hoon
Small companies should not be left behind in the data game, advised Luke Donkin, sales director for Adara in Australia, New Zealand and Pacific.  Asked if smaller players will lose their competitive edge of being able to offer personal service and products since big companies now have acces [...]
Wilfred Fan leaves Agoda to join Klook as chief commercial officer
20/02/2019 by WiT
Leading travel activities and services booking platform Klook has appointed Wilfred Fan as chief commercial officer – a new role introduced by the Hong Kong-based company to further develop destination services and provide greater support for its merchants.   Fan was most immediately th [...]
Peach urges travel lovers to share…info, that is
20/02/2019 by Yeoh Siew Hoon
Peach has devised another way for travel lovers to share travel tips and notes with one another. “tabinoco”, which in fact means travel lovers, is based on the concept of “a notebook for little travel notes” where, through social media, travellers can share and use unique information thr [...]