Marketing
Who is the APAC traveller and what do they want?
17/08/2017 by WiT
Amadeus released what it touts to be its most comprehensive study to date – “Amadeus Journey of Me Insights: What Asia Pacific Travellers Want” – a data-driven look at the world’s largest travel market, Asia Pacific. It is part of the company’s initiative to better understand how custom [...]
Data the secret sauce behind destination marketing – then it’s what you do with it, just look at Hawaii and smile
17/08/2017 by Yeoh Siew Hoon
For Andrew van der Feltz, a 21-year-veteran in destination marketing, his “aha” moment came when he joined Expedia Media Solutions two years ago and he saw the data, as it were. “Getting access to the data, that was my moment,” said the senior director for EMEA and APAC, who previously wo [...]
The Wrap: Klook lends Korea a helping hand to woo Asian FITs
16/08/2017 by WiT
In the news: Partnership between tours booking platform Klook and Korea, new mobile travel concierge from Changi’s SATS, low cost carrier Scoot’s new Malaysian destinations, Travelport’s deal with Ugo DESTINATIONS: Klook lends Korea a helping hand to woo Asian FITs Korea sees strong [...]
People and culture, the one thing you can’t copy, and here’s how Sabine Hansen Peck intends that to be Amadeus’ competitive advantage
15/08/2017 by Yeoh Siew Hoon
Yeoh Siew Hoon catches up with the power woman who runs people and culture at Amadeus IT Group, Sabine Hansen Peck, and talks Asia, diversity, gamification, and even animals and flying. If she wasn’t yet convinced, her latest whirlwind trip through Asia Pacific, which covered Bangkok, Tokyo, th [...]
Bangkok, London top destinations for APAC travellers this fall
14/08/2017 by WiT
Travel from the Asia Pacific (APAC) region is still robust in Q3 this year with vacationers favouring both short haul and long haul destinations, with Bangkok and London as most popular respectively - no surprises there.  The other cities in the top five destinations list are Tokyo, Singapore, T [...]
These are the five trends shaping the future of luxury travel
10/08/2017 by WiT
The evolving definitions of ‘luxury’ and ‘status’ are changing the preferences and expectations of service from high-end travellers, says Sabre Corporation in its recently-released The Future of Luxury Travel. According to the report, published in collaboration with TrendWatching, travell [...]
Letter from Sydney: Winter’s coming, a battle of Amazonic proportions is looming
10/08/2017 by Yeoh Siew Hoon
Winter in Sydney is very different from the winter portrayed in the Game of Thrones television series but I get the feeling that the competition for online consumers is going to get as brutal and bloody in the next year or so, and travel will be caught up in the quest for the Iron Throne. The [...]
On the Rocks, Hoshino talks ryokans, minpaku and recognition
10/08/2017 by Yeoh Siew Hoon
I suppose when you work in travel, you shouldn’t be surprised who you run into so when I heard that Hoshino Resorts was having a media lunch in Sydney the week I happened to be in town, I gatecrashed it. I wanted to catch up with Yoshiharu Hoshino, who wants to take his fourth-generation fa [...]
The Wrap: MBC Group, Middle East’s leading multimedia company, invests in Wego
09/08/2017 by WiT
In the news: MBC Groups’s investment in Wego, Cathay Pacific’s partnership with Alibaba Group, SIA’s creative inflight safety video unveiled ONLINE TRAVEL: MBC Group, Middle East’s leading multimedia company, invests in Wego Last week travel search site Wego announced it has recei [...]
Marriott teams up with Alibaba to woo Chinese outbound travellers
08/08/2017 by WiT
Marriott International and Chinese e-commerce company, Alibaba Group, have formed a new joint venture "to redefine the travel experience for the hundreds of millions of Chinese consumers travelling abroad and domestically every year.” The JV leverages Marriott’s portfolio of more than 6,200 [...]