Marketing
How WildChina is trying to tame the World Wild Web
30/06/2010 by Zubair Ashraf
It may be increasingly harder to find wild spots in China but the company that made its name by offering travellers access to places that they can’t ordinarily get to on their own using sustainable tourism models is continuing to spread its name through the Web.Started in 2000 by Mei Zhang, a Dali [...]
Lynn brings new customer insights to build Expedia brand in APAC
29/06/2010 by Zubair Ashraf
Dan Lynn, the new chief for Expedia in Asia Pacific, intends to work on building awareness and trust of the Expedia brand across the region. Q: Since taking over as Expedia Asia Pacific managing director in November 2009, what have your priorities been?My first priority was getting to understand th [...]
How to be a natural born storyteller
25/06/2010 by Zubair Ashraf
 How do you tell a powerful story and persuade with your idea?Get some tips from Nancy Duarte of Duarte Design, who has worked with countless TED Speakers and helped craft presentations like Al Gore's Academy-Award winning “An Inconvenient Truth”.In this webinar, she shares tips on how to desig [...]
WIT unveils speakers list, 2010 programme
23/06/2010 by Zubair Ashraf
It’s always an interesting exercise thinking up the theme, drawing up the programme and lining up the speakers for each Web In Travel Conference.This year was especially tricky. Everything is still so fluid after the “tough love” of 2009. And it seems the pace of change has gotten even faster, [...]
WIT Conference 2010 opens with a Cross-Fire
23/06/2010 by Zubair Ashraf
 Kevin May, Editor, TNooz (above), will kick off the opening Cross-Fire with Yeoh Siew Hoon, Editor, WITWIT Conference 2010, Oct 19 – 20, 2010Ballroom 2, Suntec Convention Centre, SingaporeTheme: The C-SpotDay One, Oct 19, 201007.30-08.45 Check In08.45-09.00 Curtain Raiser09.00-10.00 Hitti [...]
Archangel investor, Morten Lund, to kick off Entrepreneur Bootcamp
23/06/2010 by Zubair Ashraf
 WITovation Entrepreneur Bootcamp, Oct 18, 2010LKC School of Business, Singapore Management University09.00-09.15 Kick-Off09.15-09.45 Rebel with a Focus – Morten Lund, “Archangel” investor and serial entrepreneur (pictured)He’s co-founded more than 50 high-tech start-ups, most famously Skyp [...]
Travel leaders speak at WIT Ideas Lab at ITB Asia
23/06/2010 by Zubair Ashraf
WIT Ideas Lab at ITB Asia, Oct 21-22, 2010Ballroom 2, Suntec Convention CentreOct 21, 201008.30-09.00 Registration09.00-09.45 An Audience with Travel LeadersA top-level panel kicks off the WIT Ideas Lab. After a year of “tough love”, who has emerged stronger, and what’s changed? And what will [...]
How to make money with your website: WIT Clinics at ITB Asia
23/06/2010 by Zubair Ashraf
Matthew Varley, Executive General Manager-Online Marketing, Wotif Group will conduct one of the clinics, which are free for ITB Asia delegates.WIT Clinics at ITB AsiaOct 21 – 22, 2010, 3-5pmExhibition Floor, Level 6, Suntec Convention CentreFor the first time, Web In Travel will organise workshops [...]
How context can transform a traveller’s experience
22/06/2010 by Zubair Ashraf
My brother recently visited me here in Singapore. He’s not your run-of-the-mill 40-something year old bloke, being a bit of a free spirit and a seemingly perennial traveler. He’s just spent several months living in Ubud on Bali and leads a relatively frugal and simple existence.So when he visits [...]
China’s netizens hooked on social media
22/06/2010 by Zubair Ashraf
With over 400 million Internet users in China, representing 28.9% of the population by the end of April 2010, the Internet is quickly replacing traditional media as brands and companies seek to connect with their consumers in new and different ways.According to China Internet Network Information Cen [...]