Best Job, but did it mean Best Arrivals?
Perhaps it all started with Tourism Queensland’s“Best Job In The World” but of late, Australian tourism has seen a bubbling forth of social media-driven campaigns.There’s Tourism Australia’s “Nothing Like Australia”new branding campaign which asked citizens to submit entries for a co [...]
Why do you love to travel?
Being taken out of their comfort zone. “It humbles me”. The concept of parallel universes, To soothe the restless spirit. “Immigration queues, airline food, being fingerprinted at Seattle airport, sitting in economy class next to people with excitable elbows. I ‘d miss all this if I stopped [...]
In the long tail, the most powerful tool of distribution is inspiration
When you are operating in the long tail and run a product like “Temple Safari”, the most powerful tool of distribution is inspiration. That, and connections.Said Nick Ray of Hanuman Tourism, Cambodia, “If you can inspire travel companies and travel journalists to believe in your ideas, then t [...]
Association Day planned for ITB Asia
ITB Asia 2010 will hold an Association Day on October 20-21. The specialist day-and-a-half association event has been designed for destinations and travel professionals who want to attract, and better service, association congresses and forums.Association Day will showcase best practices and analy [...]
Meme Mia – travel secrets revealed
More than 200 bloggers have shared their travel secrets on their blogs, due to a meme initiated on the Tripbase Travel Blog, and the resulting 500 travel gems have been compiled into a series of travel eBooks for charity launched last month.Described as “an excellent example of how to go viral gra [...]
Love travelling? Show why and win prizes
As part of its focus on the consumer this year, WIT-Web in Travel 2010 is launching a global consumer video contest to find out why people love to travel and to reconnect people with the romance of travel.“This year, Web in Travel’s theme is The C-Spot. We are putting the focus squarely on the c [...]
Calling all entrepreneurs: TNooz teams up with WIT
Tnooz is teaming up with WIT-Web In Travel to drive innovation and inspire entrepreneurs at this year’s WITovation Entrepreneur Bootcamp.The event is being held in conjunction with the WIT Conference in Singapore on Monday 18 October 2010, ahead of the main conference sessions on 19 and 20 October [...]
The sorrows and pleasures of being in the longtail
Everytime I attend events such as the Mekong Tourism Forum, I leave with two main thoughts. I wish I had more time to travel to experience all the wonderful things I learnt about and how does one, as a traveller, find all these products in the crowded, cluttered, confusing web?From zip lining, tiger [...]
Ken, you stood out
It’s been a bleak awful day. There’s a heaviness in my heart. That’s because the night before, Ken Low, the assistant chief executive in charge of branding and marketing at the Singapore Tourism Board, slipped away, too early, from our physical world to the big theatre in the sky.I have lost n [...]
Google Sites command largest audience in region
Google Sites led as the most-visited property in the region reaching 55 percent of the online population, while Tencent led in engagement with visitors averaging 6.5 hours at the property during the month, according to the latest comScore Media Metrix report in May 2010.The report also examined the [...]
